I talked to a dude recently who has made a new coaching offer to his list, with 1-1 access to him, in various formats, for a full year, at a really great price.
Nobody bought.
Now here’s a marketing and psychology truth that took me embarrassingly long to learn:
If you offer people a really great price on something they don’t want to buy, the really great price won’t make them want to buy it either.
That’s why discounting fails to drive sales in so many situations. Discounting only works when people want the thing being sold, and they value it at the full price you claim for it.
But back to coaching.
As I’ve been croaking about for a few weeks now, nobody really wants “coaching.”
Yes, some people manage to sell “coaching” because they have so much status, authority, and relationship with their audience. In those situations, their coaching clients are effectively buying the coach, and the relationship with that coach, rather than the coaching itself.
That’s definitely a nice position to be in.
But what if you don’t have that level of status, authority, and relationship with your audience yet?
The fix is simple, and can be executed quickly. It’s to sell people something they actually want to buy, and which they value at the price you ask for it.
This is how you go from trying and failing to sell “coaching,” which people don’t want even at a really great price… to having a $1k+ offer, which you can make 3-5 sales of each month, and which is both easier to sell and deliver than “coaching.”
Maybe you’re interested in how to implement this fix, which I claim is “simple, and can be executed quickly.”
I’ve prepared a 1-page overview of how to do it, a process I’ve guided a few people through already.
I’m begrudgingly willing to share this 1-page overview with you.
If you like what you read, you’ll have the opportunity to work with me directly in February, to implement this for yourself and your own list.
Or of course, you can just run with it yourself.
In case you’re interested in the 1-page overview, hit reply, tell me you want it, and I’ll get it to you.