In the words of Bob Marley:
Sun is shining. The weather is sweet.
Make you want to launch a new offer that has some heat.
To the rescue. Here I am.
Over the past few months, I’ve heard a frustration from a number of readers who offer coaching. Here is a sample:
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I can’t get people to buy from my emails.
I have good engagement ( I think. I get a good amount of replies, and even more when I ask questions.)
I THINK my copy must be at least halfway decent because I have a self liquidating front end funnel on Facebook. Good take rate on upsells. People seem to like the products.
But I barely make any sales from daily emails.
Maybe 4 or 5 a month on a list of about 700.
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I followed up with this reader to ask what offers exactly he is making to his list. It turned out two kinds:
1. The upsells from his front end offer, and
2. Coaching
Like my reader says above, there’s a good take rate on his upsells when he sells his front-end offer. I can’t say for sure, but I’m guessing that most of the sales he does make on the back end come from people taking him up on those upsells as well.
Which leaves coaching…
… which nobody wants.
Now here’s my pet theory:
For the past couple of years, we were in this moment. Perhaps it was covid, or perhaps the fact that everything moved online. But everyone became a coach. And magically, coaching was selling, because… it was the moment.
But my long-running suspicion has been it will eventually get harder to sell coaching. Which is precisely what I’ve been seeing from readers like the reader above, who are offering coaching and seeing a response rate of a little over 0.
And now, I don’t mean to pry, but I do have a question for you.
Do you have the same problem? Do you offer coaching? And nobody’s buying?
To the rescue. Here I am.
I have a possible fix for you, which I’m calling the New “Wanna Get High?” Offer for coaches (a nod to Bob Marley above).
In case you’re interested, hit reply and tell me a bit about what you do, and who you do it for. In turn, I’ll tell you more about my New “Wanna Get High?” Offer, and you can then decide if it’s right for you.