This week, I’m running an “Unannounced Bonus” promotional event for my Copy Riddles program.
Copy Riddles, as you might know, uses a clever mechanism to download A-list copywriting skills into your brain, over the course of a few short weeks.
I’ve been selling Copy Riddles since 2021. I have had a lot of customers go through the program. I have had only glowing feedback.
But I’ve been talking about all that for years. Odds are, you know it already.
So today, I want to share with you the special “Unannounced Bonus” I’m making available if you join Copy Riddles before this Sunday, July 20, at 12 midnight PST.
That bonus is a lifetime subscription to Lawrence Bernstein’s Ad Money Machine.
I’ve written about Lawrence lots of times in my newsletter — he’s “the world’s most obsessed ad archivist.”
Ad Money Machine is Lawrence’s subscription service where, each day, he shares direct response winners from the past and the present. Two points to highlight about that:
First off, these are not just random screenshotted ads from newspapers.com. As Lawrence says on the Ad Money Machine site:
“I’ve invested over a million bucks on subscriptions and products to keep my name (and aliases!) seeded on direct mail lists.”
The vast majority of these ads, packages, and promos are not available online — anywhere, except inside Lawrence’s membership site.
The reason is that he’s spent the time, effort, and money to get himself on the lists of the biggest and most successful direct marketing companies, so he can see all their marketing — the front ends, being mailed out to specialized direct mail lists, as well as all the mysterious stuff that goes on in the back, to customers only.
Because of this, Ad Money Machine is effectively a collection of “businesses in a box” — the winning ad copy, offers, and funnels across a range of markets, from health, wealth, self-help, along with a bunch of quirky ones thrown in (fishing, stamps, “grass plugs”).
Second off, Lawrence isn’t “just some guy,” and Ad Money Machine is not even his primary business.
For over two decades now, Lawrence has been working as a direct response copywriter and operator, focusing on direct mail.
That means that, when it comes to Ad Money Machine, Lawrence doesn’t just share winning ads and promos. He also puts them in context, using his own decades of experience, and he explains why these ads worked and how they connect to deeper principles of copywriting and direct marketing.
A few bits of feedback Lawrence has gotten about that, from top direct response copywriters and marketers who have paid him thousands of dollars for his ad archives and commentary:
“Brilliant examples, great commentary. This one just gave me an idea for a newsletter we’re about to launch that I think will hit large. I don’t know where you find this stuff, but I’m glad you do.”
— John Forde, A-list copywriter and co-author of Great Leads
“My jaw is literally black and blue from hitting the floor over and over again as I got to see the techniques you’ve uncovered. I never dreamed many of these things were even possible, let alone how easy you’ve made them. The word ‘miraculous’ comes to mind.”
— Ken McCarthy, founder, System Seminar
“If Lawrence has got a product for sale, you should get it!”
— Marty Edelston, founder, Boardroom Inc.
About that last comment from Marty Edelston:
Ad Money Machine normally sells for $97/month. I subscribed to it at that price for over a year, starting in 2023. At that time I even promoted it to my list, for free, without being an affiliate, simply because I thought it’s such a valuable service.
Then back in 2024, Lawrence offered a rare opportunity to buy a lifetime subscription to Ad Money Machine for $997 one-time. I knew I’d keep paying Lawrence monthly for a long time, so it was a no-brainer to take him up on this offer. I paid the $997 and bought the lifetime subscription.
Now, I’ve partnered with Lawrence so people who buy Copy Riddles during this week also get a FREE lifetime subscription to Ad Money Machine, the same subscription I paid $997 for. I also got him to agree to extend the same benefit to previous Copy Riddles buyers.
(If you’re wondering why Lawrence would possibly agree to this, it’s because I’ve made the same deal to his lifetime subscribers — they can get Copy Riddles for free. Being a savvy direct response guy, Lawrence knows the value of growing his list with a bunch of people who are 1) interested in direct response copywriting and 2) have paid $997 to get better at it.)
Over the course of the coming week, I’ll have much more to say about Copy Riddles, about Ad Money Machine, and about Lawrence himself.
But frankly, I’ve never offered a deal this good before, at least if you too are interested in direct response copywriting and want to get better at it. In case you already know you want this deal, here’s where to go:
P.S. If you are already a Copy Riddles member, I sent you an email about how to claim your free lifetime subscription to Ad Money Machine. In case you didn’t get that email, write me and I’ll get you set up.