I just finished an interesting hot seat for a copywriter within the PCM mastermind.
This copywriter is working with a business that’s selling a $4k offer and a $12k offer.
The two offers are largely the same, except the $12k offer is more done for you and comes with a stronger guarantee. Result:
The $4k offer gets about 5 sales each month. The $12k offer gets about 8-10 sales each month.
This reminded me of a Gary Halbert quote:
“Fundamentals never change but current variations of how to best use those fundamentals are something you must always stay on top of. In other words: It’s not enough to know that everybody wants a bargain… you must also know what people currently consider a bargain.”
It’s no big mystery that an offer that’s more done for you is easier to sell, and can sell for significantly more. That’s a fundamental that never changes.
What might be a surprise is that today, people apparently consider $12k a bargain.
And on that note:
I’m considering putting together something new, about unique offers working now.
I’m interested in offers that are 1) actually selling well right now, and that are 2) selling with zero or very little appeal to authority.
The way I figure, that intersection is where the most interesting and effective offers can be found.
Ben Settle could probably sell a closetful of old shoes to his list if he wanted to. That’s not because old shoes are a great offer. It’s because Ben has spent 15 years disciplining and punishing his list to do as he says.
Maybe you don’t want to go through that, or maybe you don’t have the time.
But even if you have authority or a strong relationship with your list, a sexy, unique, effective offer, one that will stand independent of you, will make your life easier and your wallet heavier.
Like I said, I’m considering creating something new about such unique, independent offers.
Can you do me a favor?
Simply hit reply and let me know if such information could be valuable to you in what you do. If it wouldn’t be valuable to you, let me know that as well.
Or of course, if you know an offer that is both 1) working now and 2) selling without authority, then let me know, and I will add it to the list of specimens to feature. Thanks in advance.