Last night, I concluded the promo for for Daily Email Fastlane. That’s the workshop I’m hosting tonight, right now, as this email goes out.
Good news: I sold more tickets to Daily Email Fastlane than I was expecting.
Bad news: At $100 per sale, it’s still not enough to buy a Rolls-Royce.
But that’s okay. This workshop was most of all an experiment, in a few ways.
I’ve collected the data. It’s now time to analyze it.
Some of what my analysis shows is standard daily email propaganda. What I mean is, the data supports the basic idea I was plugging all week long, about the value of writing daily emails for your personal brand. For example:
#1. 87% of people who signed up for Daily Email Fastlane have bought other courses or trainings from me before. Many have been on my list for 3+ years.
Would they have stuck around and been willing to buy from me now if I failed to stay in touch with them during that time?
#2. There was also a handful of first-time buyers. Most of them have been on my list for weeks, months, or in one case, closing in on a year.
In other words, it took dozens or hundreds of daily email “touches” to close this first sale… but it wasn’t very hard to do.
In fact, I even had fun writing some of those dozens or hundreds of emails over the past weeks, months, and year.
#3. I made sales with every email I sent out during this promo. This tells me I probably could have sent out still more emails and made still more sales.
All these conclusions are probably obvious to you. And they are only really useful in case you too send daily emails, as validation, or want to start sending daily emails, as inspiration.
But I do have one extra tip for you.
It’s relevant whether or not you choose to send daily emails.
In fact, it might be more relevant if you don’t send daily emails.
This tip doesn’t come from the sales data. It comes from the replies and comments of the people who ended up signing up for the workshop.
It’s this:
Many of those who joined told me they were sold by the core idea I had for this training. The core idea was to share the common elements among 3 daily emailers I’ve coached, each of whom is uniquely successful in his own way.
The way I came up with that core idea wasn’t accidental. It wasn’t a unique moment of inspiration, either.
It was routine, and something you can do too.
It’s simply an application of my #1 strategy for creating offers of any kind, in any niche.
You can use this strategy to create offers that sell… even if you don’t have your own coaching program for authority, even if you don’t sell marketing advice, even if, like me, you don’t bother to set up a sales page.
You can find this strategy described in detail towards the end of chapter 1 of my 10 Commandments of A-List Copywriters. For more info on that: