Last month, marketer Daniel Throssell sent out a newsletter email with the subject line, “Want to advertise to my list?” The cost to run a 50-word ad in Daniel’s newsletter was $1,000. Immediately, I wrote back and said yes.
Then Daniel did something unusual but very smart.
He effectively said, your money is not enough. And he set a second condition to run an ad in his newsletter, which was to come up with a unique offer that would only be available through the ad.
So that’s reason one why you might want to get on Daniel’s list before tomorrow.
Because I did come up with a special offer, and a free one, which I believe will be very enticing to people on Daniel’s list. But if you’re my loyal reader, and you’re not on Daniel’s list, I don’t want to give you the shaft. So I’m telling you now. To get my special free offer, get on Daniel’s list, and read his email tomorrow.
My offer will only be good for 24 hours after the ad runs. As you might know, I’m strict about deadlines and I don’t make exceptions. I’ll also be keeping my word to Daniel that the only way to get this offer is through this ad, so I won’t be letting anybody in through a side door.
So that’s reason one.
Reason two to sign up to Daniel’s list before tomorrow is that the classified ad cost me $1,000. That’s a fair amount of money, and frankly I don’t want to pay it. So I decided to come up with a second offer to recoup my ad costs as the ad is still running.
But what kind of offer would be almost guaranteed to pull in $1,000 in 24 hours, and to a bunch of people who don’t really know me from Adam’s rat terrier?
I paced the chemical-stained floor of my laboratory all evening long, throughout the night, and into the early morning. Finally, a lightbulb went on in my head. I thought of a paid offer, one I believe will be almost irresistible to anybody who’s working as a copywriter, either freelance or in-house.
I put that offer on the Thank You page that follows the optin that my ad will lead to. This second offer will only be available there, on the Thank You page, only for 24 hours, never to be repeated again.
So that mystery offer on the Thank You page, that’s reason two.
Reason three I’ve written about before:
Daniel and I did a list swap back in 2021. With one email, Daniel drove over 10% of his list to my website. I got hundreds of new subscribers and in fact, I tripled my list from where it was before the list swap. More importantly, I got close to 100 new buyers, many of whom are still with me.
Then about a year ago, I put on a presentation where I analyzed three unusual elements of Daniel’s email copywriting style. Daniel promoted this presentation to his list. A similar thing happened. Hundreds of new subscribers for me, and lots of new sales.
And then there was that Black Friday campaign that Daniel ran a while back. I wasn’t involved in that, and good thing. Daniel outsold 15 other “expert” marketers, not individually, but in total. Add up all the sales made by all the other guys, and Daniel still sold more, with only his own list, which was maybe 1/20th the size of what all the other guys had in total.
The point being:
Maybe you joined Daniel’s list in the past, and decided it’s not for you. Maybe you didn’t resonate with Daniel’s personal stories, his sense of humor, or his online persona. If so, my advice is to look beyond the surface.
Because Daniel has a responsive email list beyond anything I’ve ever seen. It’s not accidental. It’s strategic, and you can see the strategy in practice, for free, by getting on Daniel’s list. The sooner you do that, the more likely you are to learn something valuable.
So here’s the front door to Daniel’s strange world of entertainment and subtle influence. My advice is to open the door and go inside, and to do so before tomorrow: