Could I get your advice on something?
I’m trying to figure out a way to get people intrigued enough to listen to a new podcast interview (published earlier this month), which I myself just listened to.
The trouble is that the interview is with somebody very famous in the marketing space — so famous in fact, that I’ve written about him twice in only the past 10 days.
So here’s what I’m thinking to do. Rather than talking about this famous guy, I’m thinking to craft a message about a powerful promise:
“How to create products your audience loves, feels invested in, and is ready to buy, sight unseen”
This is something that’s revealed in this podcast interview.
The basic idea is to get your prospects to participate in the making of your product. That’s the “WHAT,” which is already familiar to a lot of people. But here’s where the extra insight lies:
It’s super important HOW you ask people to participate in that co-creation.
Do it right, and you get helpful feedback and eager new fans… do it wrong, and you get a bunch of skeptics and most probably a product failure.
Once I talk about that, I would then I would finish my message by saying something like:
“And that’s what’s you can find inside this podcast interview blah blah here’s the link.”
So that’s my current rough draft. If you have any advice for me, please write me an email and let me know.
And if you think it might be helpful to listen to the actual interview before you give me your feedback, the link is below. But be warned — this interview is rather short (~20 mins), a little fanboyish, and it covers stuff you might already know. If that doesn’t deter you: