A long-time reader writes in with a great marketing suggestion, which I won’t be applying any time soon:
===
Yesterday, on my lunch break, I watched this great YouTube video: “Storytelling & Marketing for Musicians & Teachers w/ Master Copywriter John Bejakovic.”
I found it very interesting.
Then, a suggestion occurred to me: you could add a monthly bonus (such as a 30-minute video, a written lesson in the form of an article or a podcast episode, etc.) to all Daily Email Habit subscribers.
The subscription could be even more attractive.
It’s just an idea and I wanted to tell you about it because in the company where I work – every time we add an exclusive bonus to the monthly memberships – the number of subscribers grows.
===
Like I said, adding bonuses to a recurring offer is a great marketing suggestion. If I were working with clients, which I’m not, I would advise them the same.
That said, I have no plans and even less interest in committing to creating more content on a schedule.
I like writing this free daily email. That’s about where it stops.
I don’t want to promise prospects a regular paid newsletter, podcast, weekly call, monthly article, video, or really anything else, even if gets me more subscribers and pays me more money.
(I’ve done it before — a paid monthly newsletter, a group coaching offer with a weekly call — and I quickly ran away.)
Does that mean I’ve renounced creating new content?
Clearly no, as I happen to be writing a book, and I have plans to start writing a new one as soon as this one is finished.
Does it mean I’ve given up on selling recurring offers?
Again no. My Daily Email House community, small as it is, doesn’t make any promises beyond being a meeting place for business owners who write more or less daily emails. (More generally, there are ways to make recurring offers that aren’t built on content of the person selling them.)
I’m not sure whether this email can be useful to you in any way, except maybe to validate how you yourself might be feeling.
And about that:
Over the past week, I’ve been promoting Travis Sago’s Royalty Ronin membership. One of the reasons I’m personally inside Ronin, and willing to 100% endorse it to others, is that I feel validated by the underlying philosophy of Ronin. As Travis wrote inside the Royalty Ronin community a few days ago:
===
Ronin have one focus:
Stop selling our life.
We have many tools to do it, but don’t forget what we are building.
A life that is our OWN.
Not one owned by a banker, clients, expectations of others, or even the squeals of the lil dipshit that sits on our shoulders:-)
===
Incidentally, you might be interested to know that Travis makes most of his money via his “back-end agency,” and not by teaching others how to do Internet marketing.
He teaches inside the Ronin community, without a schedule and without obligations, because he enjoys it (that’s the reason for the chatty, three-hour Zoom calls he puts on from time to time).
If you resonate with the philosophy above, you might get value from the many tools inside Royalty Ronin to help you live life on your own terms. For more info on that:
P.S. If you’ve already signed up for a trial of Royalty Ronin via my link above, forward me Travis’s welcome email — the one with “Vroom” in the subject line.
I have a small but growing bundle of bonuses, including my Heart of Hearts and my Inspiration & Engagement trainings, which are waiting for you as a way of saying thanks for taking me up on my recommendation.