A couple weeks ago, before I even released my Simple Money Emails course, I got a reply to one of my daily emails, all in bold:
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Hi John,
How’s Simple Money Emails different from Most Valuable Email?
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Hm. A reasonable question. But I found something a little grating, a little accusatory in the specific phrasing of those 9 words. Maybe it was just the unnecessary boldface.
I looked at the name of the reader who had sent me the question. Familiar… definitely familiar.
I looked it up to confirm.
Aha. I knew him. And well.
Turns out, I had banned this guy from my list two years ago. He was the first reader I ever proactively unsubscribed, and has been only one of three readers I’ve banned in my five years of writing daily emails.
Somehow, he had made his way back to my list. And he announced his return with a subtly annoying question, all in bold.
No problem. I unsubscribed him again.
Because as I’ve written before, daily emailing is really about the long term. In order for that to happen, you have to be happy to come in to work every day. And if that means firing a particularly toxic reader once every few years, then so be it.
But you know what?
His question really is kind of appropriate, specifically now that I have had a large influx of new readers, and since these new readers know my new Simple Money Emails course, but they might not know Most Valuable Email, my workhorse offer.
So here’s the answer:
Simple Money Emails is just that. It’s a course that shows you how to write quick emails, often basic, but effective in making sales and keeping people reading.
On the other hand, Most Valuable Email is a course about an advanced email copywriting technique.
It’s based on a trick I have used repeatedly, which has gotten me exposure, built up my status and authority, and even led to a one-time random windfall of a few thousand dollars (a story for another time).
But all those nice results are not not why Most Valuable Emails are most valuable. They are most valuable because each time I use the Most Valuable Email trick, it makes me a tiny bit better at marketing and copywriting and influence.
I don’t recommend Most Valuable Email for every market. But if you’re in a small and chosen band of niches, then this trick can be most valuable for you too.
For the complete info, take a look below…
… and if you look up Most Valuable Email Swipe #12, included in the course, you can find out the story of the guy above, and why I fired him from my list in the first place.