I recently watched several old Bond movies, including the first one, Dr. No.
I was surprised by the scene that introduces the debonair Bond, which only happens 10+ minutes into the movie.
Of course, it’s at a high-end casino, at a baccarat table surrounded by women in gowns and men in tuxedos. A beautiful, aristocratic brunette is playing against a man not yet shown on camera. She keeps losing, getting more and more angry, and insisting on playing again.
Her off-camera opponent drawls with a Scottish accent. “I admire your courage, miss…?”
“Trench,” she says with a touch of irritation. “Sylvia Trench. I admire your luck, mister…?
The camera finally shows the handsome secret agent. He’s lighting a cigarette and looking immensely bored. “Bond. James Bond.”
Did you catch that?
“Bond. James Bond.” The most iconic item of Bond legend, along with the 007 designation and the stupid martini.
But even though it’s the main catch phrase people have associate with Bond for decades, it wasn’t his in the first place.
Mister Bond, James Bond, was simply mirroring what he had just heard from miss Trench, Sylvia Trench. You can even say he stole the cool introduction from the poor woman, along with her heart, and then made it his own.
And why not?
Over the past week, I’ve been lucky to draw the attention of a very successful and accomplished business owner, investor, and marketer.
He replied to one of my emails and gave me surprising encouragement and advice, including about creating high-ticket offers. $5k. $10k. $25k. Here’s a bit of what he wrote me:
“High-ticket copy offers are everywhere. I say the best artists steal from everyone to create completely new things that bring great value to the world. You might do just that as you create your value ladder, which I hope you are doing as you read this now.”
I read that yesterday morning, thought about it through the day, and started to apply it last night.
Today, I want to share it with you, in case you too have a list, and maybe even some offers, but nothing yet in what you might consider the high-ticket range.
Maybe like me, you’ve been thinking and waiting to create an offer in those higher price ranges. But like that very successful business owner wrote me, such offers are everywhere. You can mirror them, model them, and make them your own. Starting right now.
And if you want my help with that:
I offer coaching. I promote it as being coaching on writing daily emails. I do that because there’s something sexy to people about the idea of copywriting and email.
But the fact is, with the people I’ve coached so far, the coaching has been as much about creating new offers, or lead magnets, or ads, as it has been about writing emails. But don’t tell anybody that, because for some reason, email copywriting is really the thing that people want to be sold, and anything else might distract them.
I don’t often advertise this coaching program. I don’t often take on new students. I also don’t accept most people who express interest in this coaching.
But in case you are interested, reply to this email. Tell me a bit about yourself — who you are, what you do, who you do it for.
I’ll tell you if I think you’re in a place to benefit from the coaching. And if I think you are, we’ll get on a call to see if it’s a fit. A real fit.