Yesterday, I wrote about guy who is closing down his successful info product business (and who got me to instantly pony over $500 to get a clearance bundle of his courses.)
I didn’t share the guy’s name in my email. This predictably drew a higher-than-usual number of responses from readers.
For example, long-time reader and customer Sean Clark wrote in to ask:
“Do you know why he’s shutting it down vs letting someone else take it over or license the content, etc?”
According to the sales page for the clearance bundle, the info marketer in question has simply decided to retire from teaching, and to go back to doing full-time.
But that still doesn’t really answer Sean’s question.
My suspicion:
The guy in question, being highly sophisticated in business generally and in direct marketing specifically, knows that the majority of the value of a course lies not in the course itself, but in the relationship the buyer has with the person selling the course.
In other words, if he’s really planning to step away from the info business 100%, then the value of his courses will soon drop to a feather over 0, whether he hands it over to somebody else or not.
Don’t believe me?
Then ask yourself, what would you pay for the magnificent and life-transforming courses by sales trainers and personal development gurus of years past, such as J. Douglas Edwards or Og Mandino or W. Clement Stone?
No?
Names don’t ring a bell?
You wouldn’t pay hundreds or thousands of dollars to learn from these dead masters?
That’s my point. These folks influenced and helped hundreds of thousands of people, including today’s gurus, or gurus who trained today’s gurus. The ideas from these old-timers would be as sure to help you as, say, Russell Brunson’s or Tony Robins’s ideas. Maybe more so. And yet…
Before you you think I’m trying to drown you in the impermanence of human existence, there’s a flip side to this depressing truth, which is much more positive.
That flip side is that, if you build up some sort of relationship with an audience, they will want to buy from you and only you, and will be willing to pay a premium far above what the information itself might sell for otherwise, at least while you still choose to be in business.
And so let me remind you that today, Thursday November 13, is the last day to sign up to my Daily Email Habit service at the still ridiculously low price of $1/day, aka $30/month.
Daily Email habit helps you start and stick with showing up in people’s inboxes, every day, with something relevant and interesting to say.
This habit, practiced for weeks and months and years, leads to a relationship and to standing with an audience, so they want to buy from you or hire you, even if hundreds or thousands of equally good alternatives are out there.
If you want to get started building your standing and authority today, and benefit both from taking action sooner and from not suffering from the price increase: