Last week Ben Settle sent an email in which he wrote:
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I remember buying little $35 and $50 ads in email newsletters 20 years ago.
Nowadays, I don’t see a lot of them.
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True. So let me ask you, do you know of any such email newsletters?
I know of a few. In fact, I bought a couple of classified ads in two weekly newsletters this month.
One ran already, bringing me some 50 new subscribers. Another will run in a few more days.
The first of these ads cost $350. The other will cost $100. We will see if they end up paying for themselves.
I’ve also bought one of the three $1k classified ads in Daniel Throssell’s newsletter. That ad is supposed to run some time next month. I will let you know more about it as it’s nearing, because I will have a special offer in that ad, only available if you are on Daniel’s list at the time.
But why even bother with classified ads? Here’s why:
In the old direct mail days, one of they key pieces of info that marketers wanted to know was what format somebody was sold through.
An infomercial buyer was not the same as a magalog buyer was not the same as a sweepstakes buyer.
The same bit of psychology holds today.
A YouTube gawker is not the same as a Twitter endless-scroller is not the same as an email reader. Even if all of them are interested in marketing, or even bought marketing-related courses.
So that’s why I’ve been looking to buy more email classified ads.
I’ve being doing my research about email newsletters that sell them.But I would like to get your feedback also. So I have an offer for you:
Do you read any email newsletters that run classified ads?
Write in and tell me specific names. Ben Settle, Daniel Throssell, and Josh Spector are off the table, since I know about them already.
My offer for you is that, if you write in and tell me, I will reply to you with one source of email traffic to avoid, at least in my experience. I ran an experiment with it last year, spent $731, and made nothing in return. I will tell you what I learned, and maybe you can laugh at my stubbornness or folly.
Also, in case you are not interested in growing your list with paid ads, but you want to do it organically, then take a look at my Most Valuable Email training.
Personally, I’ve been able to trace hundreds of my subscribers to emails I’ve written using the Most Valuable Email trick I describe in this training.
On several occasions, influential people chanced upon one of those MVE emails, enjoyed it enough to share it with others, and ended up driving a large number of new subscribers to my list. If you’d like to find out more: