I’m a bit strapped for time today, dealing with the Wrath of God in the form of another family crisis.
As a result, it’s late in the day — almost 10pm my time — and I still haven’t written my daily email.
So let me send out an email I have been meaning to send out for a while:
Who is your highest LTV customer?
I’m not asking for a psychological profile or demographic description.
I’m asking for a specific name.
You don’t have to tell me.
But you should know it yourself.
If you do know, reach out to that person today.
(I did it myself, just this morning.)
Start a conversation.
Find out what they’ve been up to lately.
Ideally, get them on a call and just listen.
I promise:
You will be enlightened. You will come out of it with new offer ideas. You will feel better about what you do (surprisingly important, particularly if you sell something vaporous like I do, magic spells that make money appear out of thin air).
And what if you don’t know the name of your highest LTV customer?
Then find out.
In case you use ThriveCart, like I do, but you don’t know the name of your highest LTV customer, I can help you out.
Reply to this email, and I’ll send you a Google Sheets spreadsheet you can clone and drop your ThriveCart transactions in, which will calculate per-customer LTV for you.
And now, back to the Wrath of God.