Over the past several weeks, I’ve been highly promiscuous.
Not sexually, thank God.
But with my email address. I’ve been giving it out left and right, up and down, to people who want it and to those who don’t.
Predictably, my inbox is blowing up. And it’s been a mildly enlightening experience.
Because whenever I check now, I have between 5 and 10 new emails, all of which fall into one of two predictable categories. In fact, it’s just how I imagine it is to be a hot girl on Tinder. Desperate or creepy guys are constantly writing you, and they have one of two things to say:
1) “Yo I’ll cook you some romantic shrimp pasta and then we can play jenga and then have the freakiest sex you ever had in a room with a great view.”
That’s in the early stages of the courtship.
When (if?) this heavy-handed benefits play doesn’t work out, it’s time for stage 2:
2) “Yo why you don’t respond to my messages? I thought you said you like shrimp pasta. I’m still free this Friday. I can come pick you up.”
Like I said, this is basically what ALL of the emails I’ve been getting look like.
They either scream heavy-handed benefits (Real subject line: “8 second trick to get the benefits of 4 hours of meditation TONIGHT”)…
Or they are pitching a sale, and are bummed when you don’t respond (Real subject line: “It’s not too late…”).
It’s like all these desperate or creepy email marketers don’t realize I’m a hot girl with lots of options (metaphorically speaking).
Here’s a better approach.
It’s something I read from Kevin Rogers of Copy Chief yesterday. Says Kevin (I’m paraphrasing), let’s face the fact that email marketers and their readers are in an open relationship.
You probably get emails from lots of different people besides me.
I’m not judging, though.
Because to be honest with you, I’ve just sent this exact same email (all right, now it’s a blog post) to several other people besides yourself.
No neediness. No drama. No recrimination.
Open relationship. Keep this in mind and you’re likely to write much better and more effective emails.
Anyways, before I sign off, let me get back to Kevin Rogers.
I don’t have any particular relationship with the guy.
But I thought you might like to know he’s putting on an event called Copy Chief Live.
Basically, it’s a conference that brings together copywriters and big direct response clients (Agora Financial, etc.) who want to hire copywriters.
So if you wanna feel like the hot girl on Tinder, but in real life, then this event might be worth a look. I’d love to go myself, but unfortunately it’s the only time I can’t make it.
In case you want more info before the price goes up later this week, here’s the link: