Today I was listening to the newest edition of Steal Our Winners, and Internet marketer Rich Schefren told a quick story.
He said that around 10 years ago, he started writing daily, slice-of-life, Matt Furey-style emails, much like what you’re reading now.
And then, at a cigar bar, he ran into Mark Ford. Mark is a big-name copywriter and one of the main guys behind the direct response juggernaut Agora.
“Look, this is the poor man’s Agora,” Rich said to Mark about those daily emails. (Then, as now, Agora was sending out emails every day, real serious editorial stuff.)
“Actually, I like this better than what we do at Agora,” said Mark. “And let me tell you why.”
The gist of it was, Rich’s slice-of-life emails were sometimes short, sometimes long. Sometimes a paragraph, sometimes a page.
That kept the reader guessing.
The reader could never say, “Oh I don’t have the time to read this now.” That meant each time an email hit him, he couldn’t dismiss it.
I think there’s a lot of wisdom in what Mark Ford said. It makes good sense to keep your reader guessing, and not just about the length of your emails.
I could tell you more.
But in the interest of keeping this post short, well… all I can say is, if you want more, you can sign up to my daily email newsletter.