On November 29, 2018, I sent an email to this marketing list with the subject line, “The worst aromatherapy book Broadway has ever seen.”
The topic of that email was the launch of my new aromatherapy book, Essential Oil Quick Start Guide.
At that time, my marketing list had exactly 2 readers — me and some other dude who had somehow found me.
On the other hand, my aromatherapy list had a staggering 814 readers. But over the next 6 weeks, my aromatherapy would grow still more, to well over 2,000 readers. These were quality new readers, and getting them cost me nothing net.
How?
Well, I’ll tell ya. But I don’t think you will be happy. It’s nothing new, and nothing magical. Here’s what I did:
1. I “wrote” a second little ebook, titled “Little Black Book of Essential Oil Scams.” The title was a flat-out swipe of Gary Bencivenga’s Little Black Book of Secrets.
I put “wrote” in quotes because there was almost no writing involved. I basically repurposed a dozen “what never to” emails I had already written to my aromatherapy list — warnings about unsafe use, shady sellers, dangerous oils, etc.
I put those emails into a Pages document, exported as PDF, and tacked on a black-and-red cover I’d made in Canva.
2. I ran a FB ad campaign giving this EO scams ebook away if people signed up to my list. I know nothing about running FB ads, and I’m sure this ad campaign was far from optimal.
3. I sent daily emails to my aromatherapy list with a pitch to buy the $10 Quick Start ebook. Enough new people, who had signed up via the Little Black Book ad, bought the Quick Start book to offset all the costs I had from the FB ads.
And that’s it. That’s how I grew my list from 800 readers to over 2,000 qualified readers in about 45 days.
I know, about as sexy as a potato. But what to say?
If you want to grow your list quickly and even without cost, then consider doing the same. Run ads to some kind of attractive and relevant giveaway in exchange for people opting in to your list, and write daily emails that sell something to offset the ad cost.
At this point, it would make sense to try to sell you my Simple Money Emails course, which is all about writing simple daily emails that make sales. In that course, I even include some examples emails from the aromatherapy list I had years ago.
But with all the promotion of SME over the past few weeks, I believe everyone who was going to get this course during this lunar cycle now already owns it. So let me just remind you to go apply what I show you inside that course.
Meanwhile, I no longer write anything in the aromatherapy space and I no longer sell any offers there.
But I am proud of my little Quick Start Essential Oil Guide, and I still stand by it.
I put a lot of work into researching and writing it, and if you are interested in essential oils, I believe it’s the perfect introduction.
If by chance you want it, PayPal me $10 to john@bejakovic.com, and I’ll send you the PDF.