I’ve got a riddle for your Sunday:
In the olden days of marketing, marketers would run ads in magazines. And if they were smart, then in the corner of the ad, they would put a coupon:
“YES, I DO WANT THIS AMAZING BATCH OF SEA MONKEYS SHIPPED TO ME STAT!”
The coupon worked for several different reasons.
First, it drew attention.
Second, it summarized the offer and did its own bit of selling.
And third, and perhaps most powerful, it was an ongoing reminder.
Coupons were cut out. They stuck around. They encouraged immediate action and they had permanence.
So here’s my riddle to you:
How do you mimic this in a digital setting?
How do you get online shoppers to have an ongoing reminder of you, your business, and your offer, that acts like a coupon?
I don’t have a definitive answer to this riddle. I’m trying to figure it out myself.
But if you have a solution, write in and let me know.
The best answer gets a free copy of my revamped “How to become $150/hr freelancer on Upwork” book, along with the 5 new bonuses I’m adding to it.