A week ago, a dude wrote me with a proposition:
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Proposition for you: let me in on your Simple Money Emails course and I’ll interview you on my channel, promote your stuff in the description of the video, and anything else.
I heard you in an interview, good stuff, authentic…most other marketers in interviews put me to shleep.
Anyhow, if you’re interested, great. If not, no probs mate.
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… and below that, the dude included a link to his YouTube channel.
Now here’s a fact:
Last month, I got paid good money to come and talk about email marketing inside a small and closed-door coaching community. This involved preparing a bit of a presentation, and critiquing some copy, and a level of transparency regarding how-to that I don’t promise in podcast interviews.
But even when I’m not getting paid to come and speak in front of a group, I don’t pay for the same privilege.
The way I look at it, a podcast or other kind of interview is already a kind of barter:
The host has the audience/platform… I bring the interesting content for that audience.
It’s like peanut butter & jelly. Each has limited dietary uses on its own… but put them together, and you’ve got a culinary marvel you can live on for the rest of your life.
The point I’m trying to make is not that you should be a hard-nosed “Never pay!” negotiator. There are plenty of good occasions to pay for self-promotion. (Last year I paid Daniel Throssell $1k to run 50 words of copy in his newsletter, offering his audience a bunch of valuable stuff for free.)
My point is simply that if you have or can provide good content, there are people who have an audience and who could use good content.
And vicey versy. If you have a platform and distribution, there are people who would love to come and sell for you, present for you, make their good offers available for you.
The old peanut butter & jelly.
And speaking of:
If you run a private community… mastermind… coaching group… podcast… YouTube channel… small-town newspaper… community bulletin board at the local dog park… and you need someone to talk interesting, and to talk email marketing, then reach out to me. Maybe we can barter in a way that makes us both better off.