Here’s some hard-core nerd stuff for you:
If you are into copywriting, it helps to pretend you have a magic wand.
No, I’m not kidding.
As just one example of how useful a magic wand can be, let me tell you about a magic spell I learned from one of the most fearsome copy sorcerers out there, the mighty Parris Lampropoulos. This spell is called “The Sexy Hook.” It goes like this:
You take your magic wand…
You take your ordinary product — the thing you’re looking to promote…
And then with a wave of your wand, you say the magic incantation:
“With this wand, I now conjure the most amazing benefit/story/idea to help me promote this ordinary product.”
Sounds stupid?
Bear with me. Because stupid or not, this actually works. Let me illustrate.
I am currently re-working a sales letter for a probiotic supplement.
Probiotics can be tied to every aspect of your health. Which means it’s hard to pick just one good angle to start with.
Enter the magic wand.
I asked myself, since I have a magic wand, what would be the best possible thing I could conjure up to sell these little pills?
And I thought. And I pondered. And I reflected.
Ideally, I said to myself, I would want something that would win over the largest, most desperate, and most skeptical parts of this market.
Say, a scientific study. Which describes people who are doubled over with abdominal pain… constantly exploding on the toilet… and not being helped by any other medical treatment.
And then these suffering people would take an ingredient found in my probiotic supplement — and find their awful problems solved, beyond a reasonable doubt.
A wave of the magic wand (and several hours of research) later…
And whoosh.
There it was. The scientific study I was looking for. Published just a couple of years ago. And not part of the extensive research that the client had given me.
Real magic.
Hopefully this spell helps you the next time you’re stuck marketing your product. Just don’t share this knowledge broadly. It’s too embarrassing.
And if you have an ordinary (or extraordinary) product you’d like some help in promoting, then wave your nerd stick, head on over to the page below, and take advantage of my magical offer:
https://bejakovic.com/profitable-health-emails/