This morning at 9am Central Europe Time, I concluded my Buttered-Up Bonus Bundle promo, which has been running since Monday.
As a result of this promo, I sold a couple hundred paperback copies of my original 10 Commandments book. I had multiple people who bought tell me they will use the books as giveaways to their own lists. I got a big jump in Amazon rankings.
Altogether, I call it a success.
I did this promo as a bit of an experiment. I wanted to see if it would work for me. I’m happy with how it went, so I will repeat it, some time down the line, with new bonuses, for my new 10 Commandments book.
Over the past few days, a few people wrote me to say this was an original and interesting promo and offer. And one reader wrote in to ask, “Are you doing a version of Daniel Throssell’s book launch?”
No, Daniel was not the inspiration for this promo. For one thing, it was hardly a book launch — my original 10 Commandments book has been out for 5+ years. More importantly, I don’t even know what Daniel’s book launch strategy is.
That said, my book promo/offer was not original. I copied it exactly from what I saw another marketer doing.
I knew odds were excellent it would to work for me also, because I saw it worked very well for this other marketer.
In fact, this other marketer got me to buy five paperback copies of his book, which are still sitting in their Amazon box, collecting dust, on a shelf right across from the couch where I’m writing this email right now.
I bought those five copies in exchange for a bonus that the marketer was offering, which got me intrigued and which I wanted to get.
And that’s my meta-lesson for you today:
Lots of people are out there sharing marketing how-tos and tutorials and ideas, including in free newsletters like this one.
Maybe all those tutorials and ideas are proven advice. Or maybe they’re not.
But there is a whole other class of marketing and money-making education, which is 100% proven, and which you’ve already paid for, so you might as well get use out of it.
I’m talking about all the offers — books, courses, back scratchers — that got you to buy, and the process by which some marketer or business owner got you to buy them.
Keep a track of those offers and those sales processes. And ask yourself, what did it? Get to the core. Then apply it to what you do. Odds are excellent it will work for you as well.
In case you’re curious, I can tell you that the marketer I imitated for my Buttered-Up Bonus Bundle was Travis Sago.
Some time last year, Travis made people an offer to buy five paperback copies of his book Make ‘Em Beg To Buy From You on Amazon. In return, he would give you a bonus called Shogun Traffic Method, about a source of traffic that converts for any niche or offer, starting at $50 or less.
I had a pretty good idea already of what the Shogun Traffic Method was. But I’ve learned a ton from Travis before, and I decided it was a worthwhile investment. Plus, he piled bonuses on top of his bonuses — including some that were even more intriguing than the core Shogun Traffic Method itself.
As far as I know, Travis ran this promo only within his Royalty Ronin community.
It’s another good reason to be inside Royalty Ronin. Not only is this a community of 500+ Internet marketers who are doing creative deals, often starting from nothing… not only do you get Travis’s ongoing education and inspiration and advice in the community… not only is there a library of Travis’s expensive courses and bonuses (including the Shogun Traffic Method)… but you get to see Travis running creative new promos himself.
The bad news is, that means Travis might get you yet again, so you pay him for something on top of the already expensive $299 that Royalty Ronin costs each month.
The good news is, if you do find yourself paying Travis for something new, you’ve likely just learned a valuable new way to sell (most of Travis’s promos are creative and new in some form or another). You now have a new strategy you can profit from, if you only apply it to what you do.
That’s likely to pay for that new offer you just bought, and maybe even for a few months of Royalty Ronin itself.
If you want to find out more about Royalty Ronin, or maybe give it a try yourself: