Yesterday, when I got ready to schedule my daily email in ActiveCampaign, I got hit with an ugly yellow banner that read:
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You are approaching the limit of emails sent per month.
You currently have sent 87.45% of your available emails to send per month. You may want to upgrade your plan to allow sending more emails.
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I had no idea what this is about, so I looked it up. It turns out ActiveCampaign doesn’t just have subscriber limits to its various pricing plans. There are also monthly email send limits, set at 10x the limit of subscribers.
I don’t know if this is a new invention, or if I simply never noticed it before.
In any case, it’s the final straw that broke this email camel’s hump, and that will force said camel to move off ActiveCampaign for good, some time in the next month, even though I expect the move to be a mess.
But that’s not what this email is about. This email is simply to highlight how crazy, stupid, or simply out of touch the ActiveCampaign policy is.
10 emails per subscriber each month?
It reminded me of Bill Gates’s infamous statement, back in 1981, about how nobody will need more than 640Kb of computer memory. (Gates denies he ever said this, but that’s neither here nor there.)
I know I’m probably preaching to the converted here. But the more often you email your list, the more money you make. It’s a very simple calculus.
I’ve never personally sent 10 emails to my newsletter subscribers in one day. But I could imagine it could be lucrative, particularly if I have an offer that’s doing well, and a deadline is nearing, and people need a push.
Short of that, sending an email each day of the month, and sometimes multiple times a day when there’s reason for it, is the smart thing to do.
It’s not a matter of burning out your list for the sake of short-term profit. It’s a matter of staying visible, of continuing to nurture a relationship, and yes, of making sales when sales are there to be made, because it’s in both sides’ interest to make the exchange.
Again, you probably know all this. But if you don’t yet send daily emails because don’t have time or energy, hit reply and get in touch.
I might be able to find an email copywriter for you who will write daily emails for you on commission only.
Just make sure you’re not using ActiveCampaign if it does happen.