A few days ago, I got to listen in on an internal monthly call of a very successful direct response company.
They are making a big shift in how they run their business.
So far, they’ve gotten most of their traffic from Facebook.
But Facebook has been closing down their ad accounts.
It’s like a shell game. Every time this company figures they know what Facebook wants, they lift up the shell to find:
A big empty nothing.
Another closed ad account.
This echoes what I heard from another client.
They’ve also been getting ads shut down and ad accounts closed. Unlike the first company, they aren’t moving away from Facebook yet, though they are frantically trying to find new ways of advertising that Facebook will be okay with.
At this point, you might expect me to lay down some rap about how you don’t wanna build your business on somebody else’s platform.
Or how you don’t wanna rely on a big corporation more than you have to.
Or how you want to have a stable business built on long-term customer relationships rather than on constant acquisition of new clients.
But no, that’s not my point at all.
Quite the opposite.
I wanna praise Facebook.
I think now is a golden moment for marketers to invest heavy into Facebook.
Except, instead of thinking, “How can I get my penis enlargement offer to conform to Facebook’s ad standards…”
You should take a step back. And create an offer, and even a brand, that has one simple goal:
To comply with Facebook’s flighty tastes in advertisers.
If you can do this, there’s no better source of traffic right now.
Both of the clients I mentioned at the start feel this way.
And while they bravely embrace the challenge of adapting to their disappointments with Facebook, and though their businesses might be better off in the long run if they cut their dependence on Facebook, I think they would trade it all in a heartbeat for a few more months of being in Facebook’s good graces.
Anyways, something to think about.
Don’t go searching for an offer…
Or even for a starving crowd…
Instead, search for a funnel that Facebook will be happy with. And watch your business explode.