Just a few moments ago, I sent an email to marketer Matt Giaro, telling him he’s free to use the following line and to attribute it to me:
“You took the information I gave you and ran with it much further than I did, and developed a complete system for it and got repeatable results from it, unlike me. I wish I had done what you did, but now that you’ve done it, there’s no need for me to do it on my own and duplicate the work.”
The background:
Some time last fall, Matt contacted me.
He saw that, earlier in the year, I had run a $300 classified ad in Josh Spector’s newsletter. He was thinking about doing the same, and he wanted to know my experiences.
So we did a quick little one-hour paid consult.
I told Matt how I ran a few successful newsletter ads (Josh Spector, Daniel Throssell), where I got hundreds of new subscribers who paid for themselves, usually on day zero.
I also told him about the unsuccessful newsletter ads I ran, which just cost me money and probably sender reputation (I’m looking at you, Udimi).
And that was that. Matt said thanks, and we went our separate ways.
Until this March. That’s when I saw that Matt was launching a new course, called Subscribers From Scratch. It was all about how he was getting high-quality newsletter subscribers by running little ads in other newsletters.
The fact is:
The way I was running newsletter ads required a good deal of work. It wasn’t something that I wanted to do every month, much less every week or two.
And since I have plenty of other shiny gewgaws to distract me, I never bothered to figure out how to run newsletter ads repeatably and to still get good results.
But Matt did figure it out.
He took what I told him and ran with it. He developed his own system that allowed him to get a few dozen or a few hundred subscribers each time he ran a newsletter ad.
But much more importantly, he figured out how to get quality subscribers, subscribers who ended up paying for the ad, often in a matter of days.
So like I said to Matt, his Subscribers From Scratch is the course I wish I had created.
I wish I had taken the trouble to figure out a repeatable, scalable system for running newsletter ads. I wish I had packaged it up and sold it.
But I didn’t. And now that he’s done it, I won’t have to.
Right about now, you might expect me to plop in an affiliate link for Matt’s Subscribers From Scratch.
That won’t happen.
Subscribers From Scratch normally sells for $397. But I got Matt to agree to give away a “lite” version of it — all the training and how-to information, minus the bonuses and templates — for free.
Well, for free if you’ve already bought my Simple Money Emails course. Or if you buy it before this Saturday, June 1, at 12 midnight PST.
If you’ve already bought Simple Money Emails, you should have gotten an email from me already with the instructions on how to claim Subscribers From Scratch Lite.
And if you haven’t yet bought it, but you want to learn how to write effective daily emails that make sales, and get Matt’s Subscribers From Scratch Lite for free, and learn how to get readers who actually buy from the emails you write, then here’s where to go: