Time for a personal revelation:
I went to college in Santa Cruz, California, a place filled with weed-smoking, patchouli-burning, beatific-smiling hippies. And I remember talking to my roommate at the time about the following paradox.
As a group, hippies claim to be all about peace, love, and understanding. But at an individual level, they tend to be some judgmental, closed-minded, and often nasty people.
Bah. Who knows. Maybe I was just projecting.
Anyways, I remembered this today because of something I heard Todd Herman say.
I’d never heard of Herman until today. Apparently he’s a big deal. He works with Olympic athletes and became a success in spite of his dyslexia. And now he runs successful online programs teaching you how to peakify your performance.
These are quality programs, says Herman, with low refund rates. But some people do refund, and Herman wanted to see if there are any patterns here.
So Herman tracked down the social profiles of the refunders. He wanted their Twitter and Facebook self-descriptions. He took these and dumped them all into a big file, and then put this into some software for creating a tag cloud.
And what came out? Who were the people who were buying and then returning these programs, which Herman says most everyone else is thrilled with?
Well, draw your own conclusions. But according to Todd Herman, two phrases kept cropping up in these social profile bios:
1. “Heart-centered”
and
2. “Spiritual”
This personally confirms my previous biases… but even so. If you sell anything online, it might be good for you to know, and might save you some frustration.
And now, here’s my (qualified) pitch to you:
I heard Todd Herman talk about this during his Steal Our Winners segment.
If you’ve read my blog for a while, you know that once a month, I plug Steal Our Winners. That’s because each month, Rich Schefren manages to get six or seven top-level marketers to share a tip or trick or even strategy that’s working really well for ’em right now.
In a normal month, I find at least three or four segments to be really interesting.
But not so this month. This month, I only found Todd Herman’s part interesting. Herman talked about a clever system he has for getting his customers to reveal their deep seated motivations, in their own words.
It might not sound like breakthrough stuff… but if you do do it, it will make your audience say, “Wow… it’s like you’re reading my mind. How did you do that?” And that’s good for sales… as well as your relationship with your audience.
So that’s my qualified pitch for Steal Our Winners. Most months, you get at least 3 or 4 good and genuinely new ideas. Some months though, you might only get one.
But however many good ideas you get, they won’t be worth anything unless you implement them. On the other hand, if you implement even one, it will certainly be worth much more than the low, low price of a Steal Our Winners subscription.
How low are we talking about? Actually, I don’t know. I signed up for a lifetime subscription a while ago, and the price may have gone up since.
But I do know you can try out Steal Our Winners for one month, and listen to Todd Herman’s interview if you like, for an unthinkable fee of $1 (yes, one dollar). In case you’re interested, here’s where to go: