Have you ever written a successful cold email to an internet influencer, such as a marketer, copywriter, or business owner with a large online following?
Over the years, I’ve written dozens of cold emails to such Internet personalities…
Telling them how I liked their content…
Or introducing myself and asking if I can be of any service…
Or making some kind of a pitch outright.
Almost always, these emails bounce right off, much like arrows shot at the dragon Smaug in Tolkien’s the Hobbit.
That’s not surprising. Internet influencers have thick armor protecting them against unsolicited advice, compliments, or pitches.
However, like Smaug, most Internet personalities also have weaknesses in their armor, particularly near their soft underbellies. And if you can spot such a weakness and shoot an arrow — I mean a cold email — straight at that hollow in their armor, you can get the influencer’s attention. In this way, you might even get access to the vast stores of treasure these influencers normally sleep on.
So for example, one cold emailing approach I’ve had success with has been to write to marketing and copywriting greats…
Tell them how I’ve applied some specific bit of their how-to advice…
And report the results it’s gotten for me.
In a nutshell, I’m giving them a results-based testimonial — and I’m setting myself apart from everybody else who simply writes, “Great stuff! Loved it! Keep it coming!”
Of course, in order to do this, you have to actually implement what these influencers are teaching.
This takes time and effort.
But in my own personal case, whenever I’ve sent a cold email like this, I’ve gotten back an enthusiastic response even from unreachable personalities…
And on a few occasions, I’ve even gotten some treasure as a result.
If you do take this approach to reaching influencers, write me an email and let me know how it’s worked for you.