Shaina Keren

Free “marketing personality” quiz (turns out I am a big-idea brain)

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Today I got a free quiz for you. A personality quiz. A marketing personality quiz.

In my case at least, it’s proven to be flattering and even insightful.

The background:

Earlier this year, career coach Shaina Keren took the initiative to put me in touch with Michal Eisik, who runs the CopyTribe program.

Shaina wrote that she’d been subscribed to my Daily Email Habit service and found it useful… maybe Michal would like to promote it to her CopyTribe crowd?

It’s taken a while — rivers flow slowly in JV land — but Michal and I finally agreed to do a cross-promo.

She would let her people know about my Daily Email Habit. In turn, she asked, would I be willing to let people on my list know about her free marketing personality quiz?

I unthinkingly said sure, but then I kind of bit my lip.

The fact is, I don’t like to promote stuff I can’t vouch for myself, even if it’s a free lead magnet.

And a “marketing personality” quiz?

As long-term readers of this newsletter might know, I had an addiction in my youth to personality tests. It took me a number of years of self-denial to wean myself off this addiction, and afterwards, I took a holier-than-thou attitude to all kinds of systems that categorize people based on a series of multiple choice questions.

But what to do? I realized my only way out of this situation was to risk unleashing my personality test addiction once again, and to take Michal’s quiz myself.

So that’s what I done. My impressions/results:

1. Michal’s quiz consists of 12 questions, which is more in depth than I had expected. What’s more, I had to sit and think about my answers to each question, because these are not simple BuzzFeed B.S. choices. As a result, the very act of taking the quiz was somehow insightful.

2. Inevitably, there were some choices that felt forced or arbitrary. (Eg. am I more “intuitive” or “visual” or “generative”? I feel I am all three. But I ended up choosing “intuitive,” because, well, it felt right intuitively.)

3. My result came back and it turned out I am a “Big-Idea Brain.” I liked the sound of that because, if you drop the “idea” part, then my marketing type sounds like it’s just “Big Brain,” and frankly, I’ve always suffered from the need to feel smarter than I am. So that part was flattering.

But the quiz results also told me true stuff about myself that I hadn’t shared in my answers (“you need a notepad (or twelve) just to keep up with yourself”).

And they even pointed out a few things — I won’t share those here, because according to other personality tests, I am an “I” — that maybe others can see about me, but that I don’t see myself, but that rang true, and made me think.

Anyways, Michal’s quiz is worth taking — worth a couple minutes of calm and collected time.

Maybe your result will just be fun and flattering. Or maybe you will also learn something useful about yourself, which you can then use in a profitable way towards your marketing or copywriting career.

To take Michal’s marketing personality quiz:

https://bejakovic.com/quiz

Abe Lincoln’s historic mistake at Gettysburg

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Today is the last day to get Shaina Keren’s course Get A Raise, at a special Bejako-only $50 discount.

If you work at a 9-5, I believe this course has the clearest and surest ROI of any course I have sold, bought, or even seen.

If you’re interested in taking advantage of this opportunity before it disappears, the full details on how to claim it are at the bottom of this email.

And now, with that important announcement out of the way, let me tell you that I have recently taken to memorizing stuff by heart.

First came a few famous poems by Williams Blake and Shakespeare.

After that, I memorized Lincoln’s Gettysburg Address, which I’d never even read before, even though it’s one of the most famous speeches of all time, and certainly the most famous by an American president.

Thing is, I found something frankly wrong inside the Gettysburg Address, which I wanted to share with you. After the famous “Four score and seven years ago” opening, Lincoln says the following:

“The world will little note, nor long remember, what we say here, but it can never forget what they [the soldiers who fought and died at Gettysburg] did here.”

I don’t know whether this is just humility or a lack of historical perspective.

But the fact is that the world greatly noted and has long remembered what Lincoln said at Gettysburg.

On the other hand, the world has largely forgotten what the soldiers did at Gettysburg. Was it a big battle? A small battle? Who won? Was it pivotal in the war or just a waste of human life?

And if you don’t agree with me, then think of the dozens of other major Civil War battles that didn’t have their own address by Lincoln. Unless you’re a Civil War buff, odds are you cannot name any of them.

Same goes for the thousands of major battles that have raged throughout history — completely nameless and forgotten, if they didn’t have a Lincoln or a Caesar or a Thucydides to write or speak about them.

My point is that Lincoln, in that statement that “the world can never forget what they did here,” fell into the usual trap of thinking that the act is ultimately what matters, rather than the presentation, the transferable image, the meme of the thing.

What I’m telling you is, if you build it, they will NOT come — not unless you do a good job telling the story of it. That’s true in history. It’s true in business. And it’s true equally in your own personal career.

Which brings me back to Shaina’s course. Because maybe you’re working at your job and you’re thinking, “I shouldn’t have to ask for a raise. They should just give me one based on how hard I work and the value I bring here. And certainly they will figure it out, in time. My boss will little note nor much appreciate my asking directly for more money, but he can never forget what I do at this company.”

If that’s what you’re secretly thinking, I’d like to tell you that history is not on your side. And if you want to take fate into your own hands, and make sure your boss notes and remembers what you do, and pays you accordingly, then here’s my suggestion:

1. Head on over to ​https://bejakovic.com/raise​ and get Shaina’s course. There’s no sales page for this baby, just an order form with a few testimonials (eg, “I still can’t believe I get to keep the job I love and feel well compensated.”)

2. Put in the code BEJAKOVIC50 at checkout. Make sure the price drops from $197 to $147 before you buy.

3. Go through the 1 hour or so of training, then apply it in the next few days or weeks, and profit, hopefully to the tune of tens of thousands of new dollars in salary.

The deadline for this offer is today, Thursday, June 26, at 12 midnight PST. After that, this special discount, of the people, by the people, for the people, shall perish from the earth.

Last call for Get A Raise

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This is the last email I will send to promote Shaina Keren’s course Get A Raise. The promise behind this course is straightforward and is right there in the title.

The background, in case you missed it, is that Shaina is a highly paid career coach and consultant.

She has helped lots of clients get major raises for the work they were already doing, from $15k on the low end all the way up to $250k on the high end.

Now here’s an unrelated fact:

When the 1,037-page book Gone With The Wind was published, some ankle-biter wrote, “Well, people may not like it very much but nobody can deny that it gives a lot of reading for your money.”

Shaina’s course doesn’t give you a lot of reading for your money.

It’s short — you can go through it in an under an hour.

It’s also stress-minimal. It’s easy to put into action, without causing you sweaty, sleepless nights as you anticipate the salary conversation you’re supposed to have with your boss. None of that. Just put together a doc, the way Shaina advises, and deliver it to your boss along with a 55-word script, which Shaina gives you.

How much can this be worth to you? I can’t say for sure. But as I’ve been saying all week, I believe Shaina’s course offerst the surest and biggest ROI of any course have bought, sold, or even seen.

And if you act by 12 midnight PST tonight, you can get $50 off the usual price, so you can get still more value for your money. If you’d like to do so:

1. Head on over to ​https://bejakovic.com/raise​ and get Shaina’s course. There’s no sales page for this baby, just an order form with a few testimonials (eg, “I still can’t believe I get to keep the job I love and feel well compensated.”)

2. Put in the code BEJAKOVIC50 at checkout. Make sure the price drops from $197 to $147 before you buy.

3. Go through the 1 hour or so of training, then apply it in the next few days or weeks, and profit, hopefully to the tune of tens of thousands of new dollars in salary.

The case against Get A Raise

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This week, I’m promoting Shaina Keren’s course Get A Raise. It’s only relevant to you if you’re actually working a 9-5 job and are getting paid a salary.

If you’re a business owner, a freelancer, or are simply retired and living on Tim Ferris’s palm-tree-and-hammock island and are reading this only because you’re bored out of your mind from not working, then clearly this course is not for you.

Still with me?

Good. I will assume you are working a 9-5.

In that case, as I’ve been saying all week, Shaina’s Get A Raise is the clearest and surest ROI of any course I have sold, bought, or even seen.

Shaina has gotten people salary increases from $60k to $250k, and pretty much everybody — or literally everybody — Shaina has coached on this has gotten a significant raise.

I got on a call with Shaina before agreeing to promote her course. I asked her how she got such consistent and large salary increases for her clients.

And… the dark secret came out. Shaina explained:

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I would vet people, and if I thought you could get a raise, and where your desk is positioned, what the dynamics are in the workforce, I was very confident. I don’t think I ever worked with anyone who didn’t get it. I turned a lot of people away and I said, “You don’t deserve a raise, or where you’re working you do deserve it, but you’re simply not gonna get it.”

===

Aha. So it’s a case of selection bias. I followed up to ask more specifically about the kinds of people she turned away. She explained:

– any government job — there are rules and they would rather fire you than break them

– medical industry or similar, with non-negotiable pay grades

– if you work for a very small business, which simply doesn’t have the budget

So if you have a job where your salary is literally non-negotiable — because you work in a highly regulated industry or field — or if there’s not enough money in the entire business to pay you what you deserve, then this course cannot help you, and you shouldn’t buy it.

Otherwise, buy this course. Apply it. And write me to tell me about the many thousands of extra dollars you are getting paid as a result.

Except, hold on.

If you are a careful reader, you might have spotted that Shaina also said she turned away people who did not deserve a raise. In other words, Shaina turned away people who were doing work that job simply wasn’t worth paying more for, even if there was money and opportunity in the business to do so.

If that’s you, you should still buy this course. Apply it. And write me to tell me about the many thousands of extra dollars you are getting paid as a result.

The only difference is, you won’t be able to apply this course by the end of this week.

If you don’t deserve a raise today, it will take up to six months for you to put together a list of convincing reasons — like Shaina teaches in the course — that you can then show off to your boss, and that you can use to legitimately ask for a raise, typically worth tens of thousands of dollars.

I won’t push much more. Again, I think this course is a complete no-brainer if you work a 9-5, when you compare what you can get out of it to what you have to put in.

Shaina’s coaching, the one that got people salary increases of $60k to $250k, cost $1,500, and it was a steal at that price.

Shaina had enough of doing those coaching calls, and she created the Get A Raise course with the same templates, scripts, and process she used in the coaching.

Get A Raise normally sells for $197. But because you’re a reader of this newsletter, you can get it for $50 off before tomorrow, so it’s just $147. At that price, it’s likely to be 1/100th of what you can stand to make with this info in the next year.

Plus, the course is quick to go through (less than an hour), and painless to apply, at least if you deserve a raise.

(If you don’t yet deserve a raise, again, it will take some work to start deserving a raise. I won’t sugarcoat it. But time is passing anyhow.)

In any case, the deadline for this offer is tomorrow, Thursday, June 26, at 12 midnight PST. If wanna take advantage of the current discount, here’s what to do:

1. Head on over to ​https://bejakovic.com/raise​. There’s no sales page for this baby, just an order form with a few testimonials (eg, “I still can’t believe I get to keep the job I love and feel well compensated.”)

2. Put in the code BEJAKOVIC50 at checkout. Make sure the price drops from $197 to $147 before you buy.

If you got questions or doubts, write me and I will address them either in private or, if appropriate, under the bright lights of this newsletter.

But as I wrote yesterday, I’ve never sold, bought, or even seen a course that offers such clear and direct ROI.

If you’re working a 9-5 job, and if you believe you’re not worth firing, then you are likely being underpaid, and Shaina’s course can help fix that.

A quick and permanent fix to lots of seemingly insurmountable problems

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Once upon a time, in a land far, far away, I heard an enlightening Jay Abraham story:

Jay was advising a client who was in deep trouble. The client had tried everything — “Everything!” — and was still about to go bankrupt.

After a half day of frustrating consultation — “I already tried that,” the client kept saying — Jay finally just threw up his hands, told the client to double his prices, and stormed out.

The client first thought Jay was an idiot and a jerk. Then, he had a beer with his colleagues, and thought a bit. He decided to double his prices exactly as Jay had advised. Suddenly, everything clicked and his business was saved.

Point being, pricing can be the quick and permanent fix to lots of seemingly insurmountable problems, which can otherwise suck up years of life and blood and effort, with nothing to show for it.

That applies to you if you’re a business owner, the way Jay Abraham’s client was. It also applies to you if you’re working for someone else.

And if that’s the case:

This week, until Thursday, I’m promoting Shaina Keren’s neat, elegant, and effective course Get A Raise.

Get A Raise is for you if you’re working for someone else, and you’re frustrated, and you think your only way out is to get a new job, or to quit your job and strike out on your own, or to go into a completely new career etc.

I’m not telling you not to do any of those things — you’re smart and grown up, and you can make your own decisions. All I am telling you is that there is another option as well, which is simply to “raise your prices” in the form of getting paid significantly more for what you already do, right where you are.

I’ve been out of the employee world for a good while, as evidenced by my telling the above story of Jay Abraham’s business client to sell Shaina’s course for people who work 9-5.

I’m promoting Shaina’s course nonetheless because I was so impressed by the results her clients got:

* An accountant, who was getting paid $50k, who went on to be paid $110k

* A secretary who was in reality the brains behind the entire company, who went from a $90k salary to a $150k salary

* A salesperson who had gradually taken on a kind of operator role, and who went from a salary of $250k to $500k

The best part is that Shaina’s process is new (at least to me, and I once wrote a book about salary negotiation) and it’s stress-minimal. Just prepare a single document the way Shaina tells you to prepare, and deliver it to your boss, along with a 55-word scripted explanation. No haggling, intimidating, or being intimidated necessary.

Shaina’s Get A Raise course is based on her $1,500 one-on-one coaching program. It contains the same information, without the handholding.

The course normally sells for $197, a fraction of what the coaching sells for. But right now, as a special deal for you and you alone, because you happen to be a reader of this newsletter, you can also get an extra $50 off the regular price.

That means the current deal on Get A Raise is just $147, 1/10th of Shaina’s coaching, which itself was 1/10th (or even less) of the salary increases that people who apply this process typically get.

This offer is good until this Thursday, June 26, at 12 midnight PST. If you wanna get it:

1. Head on over to https://bejakovic.com/raise. There’s no sales page for this baby, just an order form with a few testimonials (eg, “I still can’t believe I get to keep the job I love and feel well compensated.”)

2. Put in the code BEJAKOVIC50 at checkout. Make sure the price drops from $197 to $147 before you buy.

If you got questions or doubts, write me and I will address them either in private or, if appropriate, under the bright lights of this newsletter.

But as I wrote yesterday, I’ve never sold, bought, or even seen a course that offers such clear and direct ROI.

If you’re working a 9-5 job, and if you believe you’re not worth firing, then you are likely being underpaid, and Shaina’s course can help fix that.

Announcing: Get A Raise

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This week, I’m promoting Shaina Keren’s course Get A Raise.

Shaina is a career coach and counselor.

She has offered coaching previously to a small and select group of clients, on how to get a raise at their existing job. Results included salary raises of tens of thousands of dollars up to an extra $100k a year, for jobs ranging from non-profit work to sales.

I imagine there are not a lot of of non-profit people on my list. But I do know a good number of my customers work as in-house copywriters or have other 9-5 jobs.

If that’s you, and you wanna get paid more for the work you’re already doing, then here’s the deal:

1. Shaina’s course gives you the step-by-step, in under an hour. I’ve gone through the course myself, and basically, it tells you how to prepare your case and how to present it to your boss. It gives you templates and scripts for what exactly to say.

Like I wrote yesterday, this process is stress-minimal – it completely eliminates any tense haggling, fumbled presentations, or emotional staredowns.

Instead, you take a bit of time to prepare your case using Shaina’s proven approach, and you then deliver it to your boss along with a little 55-word script that you deliver AS-IS (don’t improvise).

2. Shaina’s coaching, where she walked people through this same process by hand, cost $1,500. It was a no-brainer for the people she worked with because, like I said, the results were salary increases in the tens of thousands of dollars or more.

Shaina’s Get A Raise course has the same information without the hand-holding. The course normally sells for $197, a fraction of what the coaching sells for.

Plus, as a special deal for you and you alone, because you happen to be a reader of this newsletter, you can now get an extra $50 off the regular price.

That means the current deal on Get A Raise makes the course just $147, 1/10th of Shaina’s coaching, which itself was 1/10th (or even less) of the salary increases that people who apply this process typically get.

This offer is good until this Thursday, June 26, at 12 midnight PST. If you wanna get it:

1. Head on over to ​https://bejakovic.com/raise​. There’s no sales page for this baby, just an order form with a few testimonials (eg, “I still can’t believe I get to keep the job I love and feel well compensated.”)

2. Put in the code BEJAKOVIC50 at checkout. Make sure the price drops from $197 to $147 before you buy.

If you got questions or doubts, write me and I will address them either in private or, if appropriate, under the bright lights of this newsletter.

But as I wrote yesterday, I’ve never sold, bought, or even seen a course that offers such clear and direct ROI.

If you’re working a 9-5 job, and if you believe you’re not worth firing, then you are likely being underpaid, and Shaina’s course can help fix that.

If you work at a 9-5

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Last month, I asked my readers if have they have amazing courses that they would love to have me promote to my audience.

Several people replied. But for various reasons, there was no course I was enthusiastic about promoting. All except one.

The background:

Career coach Shaina Keren, among her other services, helps people who have 9-5 jobs get paid more for the work they are already doing.

Shaina does this in one-on-one coaching sessions that cost $1,500.

It’s an easy sell for her, because pretty much anybody she chooses to work with gets a salary raise of multiple tens of thousands of dollars a year.

Eventually, Shaina put together the process inside her coaching sessions into a course, with the tantalizing title, “Get A Raise.” She proposed that I promote this course to my list.

Now, I happen to know that some of my best customers work as in-house copywriters, basically doing 9-5 (or more) office jobs.

Other of my readers are working 9-5 in other positions, and have no plans to exchange that life for the glamorous insecurity and grind of the self-employed.

In other words, I realized there’s a fair section of my audience who could benefit from what Shaina’s got.

After Shaina reached out to me with the idea I promote her course, I of course went through her course.

No, I wasn’t looking for a raise. I just wanted to know what Shaina’s process is to get these results for her clients, and if it’s something I could do a good job promoting to you.

I can tell you this:

Shaina’s process is simple. You can go through the course in less than an hour and know exactly what to do.

Shaina’s process is also stress-minimal.

I imagine, having worked once upon a time at a 9-5, that most people in that position don’t relish the idea of salary negotiation.

Well, Shaina’s system is as stress-free as I can imagine it being. All that’s involved is typically a 5-minute meeting, with minimal talking involved, and in fact, all the talking that’s required is a scripted 55 words.

And final point:

Shaina’s course costs significantly less than the $1,500 she charges to take people through the same process in her consulting calls.

And yet, even though I live and swim in the direct marketing world, where courses and info supposedly come with a clear and incontestable ROI, I have never sold, bought, or even seen info that has as clear or as incontestable an ROI as Shaina’s “Get A Raise” course.

All that’s to say, it was an easy decision to say yes to promoting Shaina’s course.

I will be promoting it starting tomorrow, with a special deal, available just during this promo, and just because you’re reading this newsletter. But more about all that in my next email.