It’s Christmas Eve tonight, so I wanted to write a Christmas-themed post.
I rummaged around my brain, and remembered a great scene from the movie “A Christmas Story.”
Little pudgy Ralph, the main character, gets a snowball to the eye from the neighborhood bully, Scut Farkus. Scut then taunts him:
“What are you gonna cry now? Come on, cry baby, cry for me. Come on!”
But instead of crying, instead of running off, instead of just standing there and taking a beating, little Ralphie slowly but surely goes berserk.
He jumps on Scut and beats him to a pulp while a “steady torrent of obscenities” pours out of him.
A problem, about to become an opportunity
Great scene. All I needed for my post was to tie this scene in with some kind of marketing lesson. One problem though.
I couldn’t come up with anything.
I went through a long list of marketing lessons I’ve collected over time. I went through lots of half-baked email ideas I’ve previously laid aside. I sat and stared at the ceiling and hoped for inspiration.
But nothing.
So I gave up. And I went back to re-reading Joe Sugarman’s Adweek Copywriting Handbook. And in there, Joe mentions off-handedly how he always looks at problems as opportunities.
For example, one time he was selling a calculator below the recommended price through an ad in the Wall Street Journal. The manufacturer then complained to Joe about the low price.
“No problem,” said Joe. “I’ll fix it.”
And he wrote a second ad for the WSJ, explaining how he has to raise the price because the manufacturer is complaining, and inviting customers to buy the calculator before the price goes up.
Problem? Yes, and an opportunity too. The second ad outpulled the first one.
So I decided to apply this lesson to my problem (no marketing idea for today’s post), and here we are, you and I, learning something together.
Anyways, no Christmas post would be complete without a present. The present I have for you is currently in the oven, and should be ready in a few days’ time.
It’s my book on becoming a successful sales copywriter on the online platform Upwork.
If you want to get notified when I finish it up, sign up at the link below. And of course, have a merry Christmas, and may you wake up tomorrow to a Red Ryder range model air rifle waiting for you under the Christmas tree.