While casually leafing through the pages of my email inbox three weeks ago, I came across the following flattering message.
It’s been languishing in my inbox for over six months, ever since I sent an email with the subject line, “Send me your praise and admiration.”
The message came from marketer Rob Smith, who sells one of the most interesting and genuinely useful offers I have ever seen sold through direct marketing.
Anyways, here’s what Rob had to say:
I’ve spent close to 150k on copy courses and mentors.
John Bejakovic’s Bullet Copy course is probably the best 300 bucks I’ve ever spent.
One word: “source”. He shows you source material — pre twist — and then re-twists it, so you know how the twist works.
Just send him an email and ask him to enroll you in it.
If, after lesson one, you don’t immediately say, “this is the best 300 bucks I’ve ever spent”, then send an email to rob@robertsmithmedia.com and I’ll send you a refund (then, write your name down in my book of “copywriters I’ll never hire.”)
If you absolutely must have a marketing lesson today, then consider this one:
Don’t be like me. When you get testimonials for your products or services, put those testimonials to use immediately, when they are most current.
Like I said, I got that message from Rob a while ago. Today, things are all different.
For example, today it’s not called the bullet course any more. It’s Copy Riddles.
It doesn’t cost $300 any more. It’s $400.
And you don’t enroll in it by sending me an email. Instead, I have a rather lengthy sales page up.
In case you’d like to look at that, or maybe even spend $400 bucks in possibly the best way, then here’s where to go: