James Altucher is a kind of modern day John the Baptist. He rails against college, owning a house, or paying your dues in any industry.
I first heard about him from entrepreneur and copywriter Mark Ford. Mark cares about good writing and interesting ideas. I guess that’s why he’s friends with James.
James has a colorful life history. He has a talent for making and then losing millions of dollars… he’s neurotic and nerdy… at one point, he lived for a year straight in Airbnbs, and owned only 15 things.
But people follow him. Online. Huge audiences.
James also has a podcast. The world’s elite comes to him to promote their causes. He’s interviewed Tony Robbins… Richard Branson… Robert Cialdini… and hundreds of others among the rich and influential.
James interrupts his guests while they’re speaking. He asks out-of-left-field questions. He makes his guests pause. And then relax. And then answer honestly with real insights.
A while back, James published a brilliant idea. It allows you to avoid agonizing over your writing, and create content that’s guaranteed to light up your readers’ minds.
James’s post gives an example of how he got crazy spikes of online traffic using this idea. He spells out exactly how you can use it too. You can use it to write your own popular online content, winning sales copy, or even a bestselling book.
In short, James just shared a way to stop trotting along on a lame copywriting mule… and to start galloping on a copywriting thoroughbred.
I even used this technique to write this email. It’s been a revelation. And I want to share it with you now: