I follow tennis closely, and I spend a lot of time reading the latest news and gossip on the r/tennis subreddit.
Every time a grand slam starts up (like the Australian Open right now), one particular redditor pipes up.
His handle is -Rainman500.
And he always writes the same kind of fictional joke post (AKA “shitpost”). They always feature a cast of current tennis stars, with lots of cryptic references to recent tennis news, and they always end the same way: Rafael Nadal gets demolished/decimated/decapitated.
Now here’s why I bring this up.
Whenever Rainman does one of these posts, it shoots up to the top of this active subreddit, with hundreds of upvotes and dozens or hundreds of comments.
This happens in spite of the fact that the posts aren’t very funny. Or particularly valuable in any other way.
In fact, one other redditor complained that the community drools over Rainman like fifth-grade schoolgirls with Bieberfever.
So what gives?
Why is Rainman so popular?
And is there a lesson here to help you inspire Bieberfever in your audience?
There might just be.
And if you look at how I described Rainman’s posts, you’ll probably guess what I have in mind.
In case you don’t get it right away, here’s another example to help you out.
It’s from my current best friend, Joe Sugarman, who made hundreds of millions of dollars selling BluBlocker sunglasses.
Joe did pretty well before BluBlockers, too.
There was a clever gimmick in this ad:
Joe purposefully misspelled some words in the copy. And when you put in your order, you could also add in a list of misspelled words you found. For each misspelled word you found correctly, you got 2 bucks off the spell checker.
The promotion was successful. The spell checkers sold well.
But more impressive was that Joe kept getting calls and letters from people who didn’t even want the stupid spell checker. They just wanted to make sure they had gotten all the misspelled words from the ad. Some of them had even spent hours poring over the ad over and over.
By now, I think it should be obvious why Rainman generates Bieberfever.
And like I said, this is something you can easily apply to your copy as well. If you want to see how, you’ll want to get a copy (free, if you sign up now) of my upcoming book on email marketing in the health space. And if you want, you can even use this book to confirm that you’ve identified Rainman’s secret correctly. Here’s the link to sign up for a free copy:
https://bejakovic.com/profitable-health-emails/