Two days ago, I released my Simple Money Emails course for the world to buy, even though the beast doesn’t have a sales page to promote it.
And you know what?
People did buy, even with no sales page.
But I bet more people would buy in the future if I actually were to have a proper sales page, one that explains the value of this course… and that answers questions prospects might have… and that assures them they are not being “had” but are in fact making a smart decision.
The trouble, as I wrote two days ago, is that I’ve been waiting for months for this sales page to magically write itself… but that hasn’t happened.
So I had an idea, which is just to write the sales page piecemeal, in publick, one email at a time.
I’ve done this once before, for the Influential Emails training I put on two years ago. It started out with just a headline, the details of the actual offer, and a “BUY NOW” button. I fleshed it out every few days, using stuff from my daily emails.
It ended up working great. Why not try it again?
So this morning, I took the core of my email from two days ago, about the actual SME offer along with a testimonial, and I put that onto a fresh page on my site. I added in a headline and the barest bit of deck copy.
Done. For now.
In the future, I might write an email about how this course is unique… address objections I get from people… talk about how it’s taken me a good number of years to distill my experience into the simple idea at the core of this training… position myself against alternatives out there… hit you with some tear-jerking motivation copy to get going now… and all that can then be fitted into my existing minimal sales page, one block at a time.
If you’re curious about what’s actually inside the Simple Money Emails training, you can find it at link below. And if you need a bit of an extra reason to click, here’s what Paul Morrison, who has helped marketing legend Ken McCarthy put out 11 of his most recent books, had to say about SME:
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I’m glad you wrote this email soliciting feedback for your course. I’ve been meaning to send you a testimonial ever since first going through it.
Put simply, this course is probably the most straight-forward and practical approach to writing emails I have yet to come across.
I valued it so much that I printed the pages out and keep them next to my desk for regular study.
(As a point of comparison, next to your course, on my desk, are Ben Settle’s Skhema Book, and Daniel Throssell’s Email Copywriting Compendium — I’m sure you likely have both of those courses yourself — and I now consider these three documents my personal “email writing bible”.)
For anyone who is struggling to actually get started writing emails for their biz (especially daily emails) I think Simple Money Emails takes the cake, and I couldn’t recommend it enough.
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If you wanna see a sales page being built in publick, or better yet, if you want to buy Simple Money Emails so you can start writing daily emails for your business, here’s where to go: