How to deliver a racist rant

Before we dive into the racism, I’d like to remind you of my Copy Riddles program.

​​Somebody once told me that Copy Riddles is expensive, considering it just teaches you one niche copywriting skill.

I have to agree. But I also have more to say about it at the end of this email.

For now, let me tell you about the late great Patrice O’Neal.

As you might know, Patrice was black — a fact that will be relevant in just a moment.

Patrice was also the favorite comedian of a huge number of top comedians of the past few decades. Bill Burr, Norm Macdonald, Andrew Schulz — those are a just a few top comedians I found after a two-minute Google search, who all said there was nobody as funny as Patrice.

I’m using that to set up a contrast to the following. Because racist rants aren’t funny, are they?

Maybe they are. Or maybe they can be.

Take for example, Patrice’s HBO special, One Night Stand. It aired in 2005.

Patrice opens up without any of the usual, “Good to be back, how are you guys doing” fluff. Instead, he launches straight into his material. He says:

“So how many people are getting sick of the Hindu obstacle course at the airport?”

The audience laughs uncomfortably. They’re sensing this might not be stuff they should be laughing at, and they’re wondering where Patrice is leading them.

In fact, the audience is right to be wary.

Patrice is about to launch into a 5-minute racist comedy rant, mocking and imitating Indian people who work at airport security and who run convenience stores.

“I don’t mind foreigners,” says Patrice at one point, “but don’t be FROM your country.” And after he finishes mocking Indian accents, Patrice moves on to Mexicans.

This is the kind of stuff that wouldn’t fly for white comedians since the days of Don Rickles in the late 60s and early 70s.

And in fact, it wouldn’t fly for Patrice either, not in 2005. Except for one thing.

In between saying “How many people are tired of the Hindu obstacle course” and launching into his racist impressions, Patrice delivers one miraculous, life-saving line.

​​It goes like this:

“So how many people are tired of the Hindu obstacle course at airport? [He pauses while a few nervous laughs acknowledge the inappropriateness of this statement. Then he continues] I mean… I’m a racist, but it’s getting…”

… and here Patrice continues into the rest of his set, with the audience suddenly loose and laughing, and ready to laugh more at the rest of his jokes, racist though they are.

My point is not that you should be racist.

My point is also not that you should laugh along with racists, or condone racist behavior.

My point is simply how much you can get away with, if you correctly anticipate your audience’s objection, and call that objection out ahead of time. Even if you don’t do anything else but call it out.

Now back to my Copy Riddles course.

It’s true that Copy Riddles is expensive. It’s also true it only teaches you one copywriting skill, and a niche one at that.

On the other hand, experts in the field, like Ben Settle, John Carlton, and Gary Halbert, have all said that this one niche skill is what all copywriting comes down to.

All these guys have made millions of dollars from copywriting, and some have specifically credited millions in earnings just to this one skill.

When you look at it that way, maybe Copy Riddles isn’t so expensive after all.

Of course, it’s going to depend on your situation, and what you’re looking to do.

If you’d like to find out more about Copy Riddles, and see if it could be a fit in your quest to write more effectively, and even make good money in the process, then take a look here:

https://bejakovic.com/cr/

Flattery is to listening as sincere compliments are to…?

Today I have an idea that might help you if you ever talk to friends, clients, or even random strangers like your wife or husband.

I thought of it yesterday when I saw a family of three walking in the park.

Mom was trying to have a serious conversation with dad. Meanwhile, their 8-year-old daughter kept trying to get mom’s attention:

“Mom! Mom! Mom!”

So in between sentences to dad, mom put her hand on the back of the little girl’s head and said, “Tell me, sweetie.”

The girl rattled off a few sentences, a typical 8-year-old’s story that goes nowhere.

“That’s great,” the mom said. And then she picked up the conversation with dad right where she had left off.

Meanwhile the daughter, satisfied at having made an important point, went back to playing and left her parents to talk in peace for a few moments.

A few days ago, I wrote that flattery works great. Well, so does listening, even if you only make a show of it. That’s what I was seeing in that family scene above.

But just as sincere compliments are a step beyond flattery… there’s also a step beyond listening.

Negotiation coach Jim Camp called it blank slating.

That’s when you drop your preconceived assumptions and ideas… give the other party your full attention… and allow them to draw on your mental etch-a-sketch.

Camp thought blank slating is so important that he made it a cornerstone of his negotiation system, which was used in billion-dollar deals as well as in hostage situations (FBI’s Chris Voss was one of Camp’s students).

Blank slating is not easy. But with practice, it becomes possible.

Except… why? Why go to the trouble?

If plain old, in-one-ear-and-out-the-other listening works already… why put in the effort and practice needed to blank slating?

Only this:

Because you’ll uncover information you wouldn’t uncover otherwise.

And this:

Because you’ll build deeper rapport.

And this:

Because your own brain might kick in, and produce new options and alternatives you hadn’t thought of when you entered this situation.

Finally, because you might avoid some real bad situations on occasion. Speaking of which, here’s a bit of barber-shop humor that comedian Norm MacDonald once did on Conan O’Brien:

I looked in the mirror and all I see is a fat old man.
So I says to my wife, I says to her:
Sweetheart I feel old and fat.
I need you to give me a real compliment.
So she says, your eyesight is perfect!
So I says to her, you dirty dog!

Now let me leave you with another analogy:

Listening is to this blog… as blank slating is to…?

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