A few years ago, a friend of my dad went for vacation on a touristy Adriatic island. It was high summer. Ripe fruits and vegetables were drooping off branches and vines everywhere. It smelled and looked wonderful.
So he sat down at a little family-run restaurant. He ordered a meal, hoping for a taste of the local bounty.
His meal came. And sure enough, it had a side dish of mixed vegetables. Except…
The vegetables turned out to be tiny diced carrots, corn, and zucchini… straight from the freezer aisle of the local supermarket.
My dad’s friend called the restaurant owner over to his table. She was a large, lusty woman.
“Excuse me madam,” he asked her, “is this also what you eat at home?”
The restaurant owner looked at the plate of frozen veggies with contempt. “Of course not!” she said.
My dad’s friend stood up. “So why do you think I should eat it?” And he walked out of the restaurant.
A reasonable reaction. And yet, I often find myself in the position of the contemptuous restaurant owner.
After all, a part of my job is to help my clients cook up ads. I get paid well to do it.
But if somebody showed me one of my client’s Facebook or YouTube ads and asked me, “Is this also what you also eat at home,” I’d pull back in disgust. “Of course not!” I’d say.
So let me tell you about a different way to cook up ads. It’s something I heard recently from marketer Maxwell Finn.
Max looks very young. But he has already launched and sold several million-dollar ecommerce companies. He also co-founded a Facebook ad agency with Kevin Harrington of Shark Tank. He’s behind the Facebook ads of big corporations like 3M and sexy products like the Joe Rogan-backed Alpha Brain.
So Max shared his new way to create ads that entice and reward your prospects. Ads that increase engagement, shares, and sales. Ads that, Max says, your prospects enjoy consuming.
Sounds impossible?
It’s really not, as long as you do a bit of research first.
Not competitor research. Not product research. Not prospect research.
In fact, not a type of research I’ve ever done. But I’ll change that going forward. Because as Max says, and I believe him:
Cook up ads like this and your prospects will dive in, spoon in hand… instead of pulling away with suspicion and disgust.
Perhaps you can guess what kind of research I’m talking about. After all, it’s painfully obvious in hindsight, even though I never thought of it myself.
In any case, if you’d like to find out for sure, you can find it in this month’s issue of Steal Our Winners.
As you might know, I plug Steal Our Winners regularly in this newsletter. That’s because:
1) I think it’s an incredible source of great new marketing ideas each month, and
2) Because I bought a lifetime subscription a while ago, so I have a stake in proving that was a wise decision.
In other words, I’m not impartial in recommending Steal Our Winners. The good news is, you don’t have to get as committed as I did.
Because you can test out Steal Our Winners for yourself, and I believe still watch Maxwell Finn’s segment from this month, for a grand fee of one (1) dollar. So if you’ve got a dollar, and you’re curious about a new way of cooking up delicious ads, here’s where to go: