Long-time readers of this newsletter might know I’m a big fan of screenwriter William Goldman. Goldman won two screenwriting Oscars, one for Butch Cassidy and another for All The President’s Men.
He also wrote The Princess Bride.
And of course, Goldman wrote Marathon Man, which starred Sir Laurence Olivier in the role of the sadistic dentist Dr. Szell (“Is it safe?”).
I thought of Dr. Szell because I’ve never before been compared to a dentist, but it finally happened today.
Author and copywriter Angie Archer, who not only took me up on my Most Valuable Email offer, but was one of the first to take me up on the free but valuable, time-limited offer included inside MVE, wrote me to say:
This feels like a trip to the dentist.
I know it’ll be good for me, but…
Here, before I talk myself out of it, is [Angie taking me up on my ‘mystery box’ offer].
You might not know what a “mystery box” offer is.
It’s an idea I got from marketer Rich Schefren. Rich once offered a “mystery box” upsell for $29. He didn’t say what was in the box, only that the buyer should trust him, and his claim that the box is worth at least 10x the asking price.
Rich’s “mystery box” upsell converted at a crazy 78% — 2x or 3x what a typical upsell will do. What’s more, Rich says the offer got zero negative chargebacks, and ended up forming a segment of his best customers.
So a mystery box might be worth experimenting with in your own marketing. You just gotta be firm, and not give in, and not tell people what’s inside the box.
That’s what I won’t tell you what my MVE “mystery box” offer is. I will just say it is very valuable, more so than the price of this course, and that it’s something I probably won’t keep up for very long.
So if you are interested in taking me up on the Most Valuable Email and the free but valuable, time-limited mystery box offer it contains, it might make sense to act now.
The launch period is coming to an end in a few hours time, at 12 midnight PST tonight. After that deadline, the price will go up. If you’d like to get in before then: