I hear it’s Christmas time, so here’s a little gift. It’s taken from the Christmas classic Miracle on 34th Street.
If you’ve never seen the movie, it’s about department store Santa who just might be the real Santa Claus.
He looks like Kris Kringle…
He acts like Kris Kringle…
He even calls himself Kris Kringle.
Of course, while Kris Kringle soon makes some folks believe that magic is real and he is Santa… a few cynics refuse to allow faith into their hearts.
And so Kris Kringle winds up in the kounty kourthouse. He’s on trial and the point is to prove he is not really Santa, because Santa doesn’t really exist.
And then there’s the following scene, which I thought you might find valuable:
KK’s lawyer and the opposing lawyer both approach the judge.
KK’s lawyer holds up three letters from kids to Santa, which have been delivered to Kris Kringle.
Since the USPS is legally bound to deliver letters to the intended recipient, the lawyer argues, the US Government is throwing its authority behind the fact that Kris Kringle is actually Santa.
The opposing lawyer says, “Come on, three letters to Santa, that proves nothing.”
“I have additional exhibits,” KK’s lawyer says. “but I hesitate to produce them.”
The judge is intrigued. He insists. “Let’s see them. Put them here on my desk.”
“But your honor…”
“Put them here on my desk!”
It turns out KK’s lawyer has been holding back. Three letters not enough? How about this:
A dozen mail carriers carrying sackfuls of letters come into the courtroom. They pour them out onto the judge’s desk. The judge ends up buried in letters, all addressed to Santa, and now delivered to Kris Kringle.
Case closed!
Look, it’s a family movie, and it’s about Christmas and faith. It doesn’t have to make 100% sense.
But sense or not, I think that courtroom gambit is a powerful technique, and something you can benefit from in your own marketing.
Maybe you can see exactly what I have in mind. Or maybe you’d like me to spell it out.
In that case, write me an email and simply state your wish. You can address your email to the North Pole or to me specifically. Google will deliver it either way. Oh, and don’t forget to sign up to my newsletter before Christmas.