Gasper Crepinsek

Announcing: ChatGPT Mastery

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Today I’d like to recommend to you a 30-day program called ChatGPT Mastery, which is about… mastering ChatGPT, with the goal of having a kind of large and fast horse to ride on.

Here’s a list of exciting facts I’ve prepared for you about this new offer:

#1. ChatGPT Mastery is a cohort course — it kicks off and ends on a specific date — that helps you actually integrate and benefit from AI.

The idea being, things in the AI space are changing so fast that anything that came out even a few months ago is likely to be out of date.

And rather than saying “Oh let me spend a few dozen hours every quarter researching the latest advice on how to actually use this stuff” — because you won’t, just like I won’t – you can just get somebody else to do the work of cutting a path for you through the quickly regenerating AI jungle.

#2. I myself have gone through through ChatGPT Mastery, from A-Z, all 30 days, during the last cohort.

I didn’t pay for it because I was offered to get in for free.

I did go through it first and foremost for my own selfish interests — I feel a constant sense of guilt over not using AI enough in what I do — and only then with a secondary goal of promoting it if I benefited from it enough. So here I am.

#3. ChatGPT Mastery is created and run by Gasper Crepinsek. Gasper is an ex-Boston Consulting Group guy and from what I can tell, one of those hardworking and productive consulting types, the kind I look upon with a mixture of wonder and green envy.

But to hear Gasper tell it, he quit his consulting job to have more freedom, started creating info products online like everybody else, realized he had just bought himself another 70 hr/week job, and then had the idea to automate as much of it as he could with AI.

He’s largely succeeded — he now spends his mornings eating croissants and sipping coffee while strolling around Paris, because most of his work of content creation and social media and even his trip planning have been automated in large part or in full.

#4. Before I went through the 30 days of ChatGPT Mastery, I had already been using ChatGPT daily for a couple years. Inevitably, that means a good part of what Gasper teaches was familiar to me.

Other stuff he teaches was simply not relevant (I won’t be using ChatGPT to write my daily emails, thank you). The way I still benefited from ChatGPT Mastery was:

– By having my mind opened to using ChatGPT for things for things I hadn’t thought of before (just one example: I did a “dopamine reset” protocol over 4 weeks, which was frankly wonderful, and which ChatGPT designed for me, and which I got the idea for while doing ChatGPT Mastery)

– By seeing Gasper’s very structured, consulting-minded approach to automating various aspects of his business, and being inspired to port some of that to my own specific situation

– With several valuable meta-prompts that I continue to use, such as the prompt for generating custom GPTs

#5. The way you could benefit from ChatGPT Mastery is likely to be highly specific to what you do and who you are.

The program focuses on a different use case every day. Some days will be more relevant to you than others. The previous cohort covered topics like competitor analysis, insights based on customer calls or testimonials, and of course the usual stuff like content and idea generation, plus hobuncha more.

If you do any of the specific things that Gasper covers, and if you do them on at least an occasional basis, then odds are you will get a great return on both the time and money and that ChatGPT Mastery requires of you, before the 30 days are out.

Beyond that, ChatGPT Mastery can open your mind to what’s possible, give you confidence and a bunch of examples to get you spotting what could be automated in what you do, plus the techniques for how to do it (I’ve already automated a handful of things in what I do, and I have a list of next things to do).

#6. The time required for ChatGPT Mastery is about 15-20 minutes per day for 30 days. The money required is an upfront payment of $199.

I can imagine that one or the other of these is not easy for you to eke out in the current moment.

All I can say is that it’s an investment that’s likely to pay you back many times over, in terms of both time and money. And the sooner you make that investment, the greater and quicker the returns will come.

#7. If you’d like to find out the full details about ChatGPT Mastery, or even to sign up before the cohort kicks off:

https://bejakovic.com/gasper

The death of infotainment

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A few days ago, an interesting comment popped up in my Daily Email House community. Gasper Crepinsek, who helps entrepreneurs adopt AI, wrote about his current content strategy:

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“So for now… whenever I feel like sharing value, I just share it with my audience directly (despite the current thinking on X that VALUE is bad, INSIGHT is king). I have actually found that people are converting even when I do make a “value / tutorial” sequence paired with soft selling approach. But that is the topic of another post.”

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This caught my owlish eye. It made me think back to the old Dan Kennedy chestnut — whatever becomes a norm leads to normal, average results… and normal, average results put you right at the poverty line.

There’s no denying that infotainment — stories, analogies, insight — has become the norm. Maybe not in every niche just yet, but among course creators, coaches, Internet marketers most definitely yes.

Curious fact:

Gasper is not the only one defying the infotainment norm with success.

As another example, take marketer Derek Johanson, the creator of the CopyHour course.

Derek has been at the Internet marketing thing for a long while, 12+ years.

I know for a fact Derek can write typical infotaining emails because he has done it in the past.

But a while back, he moved to writing very how-to, practical, almost tutorial-like daily emails, which run in series that cover different topics from week to week. I’m guessing it’s because it’s working better for him.

My own consumption of newsletters and marketing advice bears out this move from infotainment.

I’ve noticed I practically never read the infotainment part in the newsletters subscribe to any more. Instead, I just scroll down to see the practical takeaway, and maybe the offer.

Granted, I’m a rather “sophisticated” consumer of email newsletters (meaning, I’ve been exposed to a ton of them, particularly in the copywriting and marketing space, over the past 10+ years of working in this field). Still, that just makes me a kind of owl-eyed canary in a coalmine, and maybe points to a bigger trend that will be obvious to others soon.

But I hear you say, “A craving for fun and entertainment is a fundamental of human psychology! It can’t ever die, you silly canary!”

No doubt. Just because infotainment is dead, or at least dying at the moment, doesn’t mean it won’t come back, like a feathery fiend out of its own ashes.

From what I’ve seen, the mass mind moves in a pendulum, a swing between two poles, in this case infotaining and how-to content. Right now, I think we’re on a down-swing away from the infotainment pole.

That said, I realize I have been violating the very point I’m trying to share with you, by telling you this observation in the context of a story and my own predictions, instead of telling you how to to write how-to content yourself.

Old habits die hard.

I will fix that tomorrow. For real. I’ll tell you how to write a how-to email in an age where ChatGPT can adequately answer any how-to question.

Meanwhile, I would like to remind you of my ongoing, but not for long, promotion of Travis Sago’s Royalty Ronin membership.

It’s finally time to bring this promotion to a close. I will end it this Sunday, April 6, at 12 midnight PST.

I will certainly promote Royalty Ronin again in the future, maybe even every month. So you might wonder what exactly this Sunday deadline means.

I have been giving a bonus bundle to people who signed up for a week’s free trial of Ronin. After Sunday, this bonus bundle will go away, or rather, it will go behind the paywall. I will no longer give it to people who do the free trial, but who end up signing up and paying for Ronin.

If you’d like to kick off a week’s free trial to Ronin before the the trial bonuses disappear, you can do that at the following link:

https://bejakovic.com/ronin

P.S. My bonus bundle, which I have decided to call the “Lone Wolf and Cub” bonus bundle, to go with the “ronin” theme, currently includes the following:

1. My Heart of Hearts training, about how to discover what people in your audience really want, so you can better know what to offer them + how to present it.

2. A short-term fix if your offer has low perceived value right now. Don’t discount. Sell for full price, by using the strategy I’ve described here.

3. Inspiration & Engagement. A recording of my presentation for Brian Kurtz’s $2k/year Titans XL mastermind.

I say “currently includes” because I will probably add more bonuses to this bundle, once I remove it as a bonus for the Ronin free trial and make it a bonus for actual Ronin subscription.

But if you sign up for trial now and decide to stick with Ronin (or you’ve already joined based on my recommendation), I’ll get you the extra bonuses automatically in the course area.