Last week, I wrote an email about how during the month of March, I got some surprising sales of existing offers, like Copy Riddles and Most Valuable Email.
Many of those sales came from long-standing readers, who had heard the pitch for these courses dozens of times before, but somehow only decided to buy now.
To which I got a reply from reader Christian Calderan, who’s been on my list for going on two years:
===
I was one of those people who finally bought Copy Riddles (Been wanting to pull the trigger on it for ages), and it just finally clicked.
Speaking of which, it’s a fantastic course! I’m absolutely loving it and the breakdown of each technique when you reveal it is freakin’ awesome. I’m definitely the type of person who needs to repeat things over and over, but I’m genuinely looking forward to doing this course again.
===
Christian and I exchanged a few more followup emails. He asked in addition:
===
If you’ve got a product and the sales letter in hand, would you recommend trying to break down bullets and then rewrite them yourself as your own “extra” riddles?
I’ve got a few of Ben Settle’s books and his sales letters are 98% bullets. It would be challenging, but I think it’d be kinda fun.
Surely someone’s asked you this before? 😅
===
The fact is, no one’s ever asked me this before. Perhaps other Copy Riddles members have done it on their own without writing me to ask.
Or perhaps Copy Riddles is just so comprehensive that nobody ever felt the need to go beyond it.
Or perhaps, people pay for convenience, clarity, and a sense of comradeship. Copy Riddles gives them that, and the extra return on following the Copy Riddles process on their own doesn’t pay for itself.
If you create offers, of you’re thinking of it, that past paragraph might have something valuable to marinate upon.
But maybe you’re not thinking offers at the moment. Maybe you’re thinking copywriting skills.
In that case:
If you currently only have lint and a few breadcrumbs in your pockets, and you have no prospect of making money — nothing you can sell, or nobody to sell it to — then you can still follow the Copy Riddles process. Christian describes it above. I describe it even more on the Copy Riddles sales page.
You will just have to do all the work yourself, instead of having me package it up for you. But it will be free, except for the time you put in.
On the other hand, if you have some money, or the prospect of making money — potential customers or clients willing to pay you something, at least if you do a good job making your case with your copy — then Copy Riddles might be worth much more to you than the money I ask for it.
You might even get value from going through it, like Christian says above, over and over again.
If you’d like to find out more about Copy Riddles or the process behind it: