Last fall, marketer Sean Anthony launched a new offer that really took off.
For the few years prior, Sean was on the “sell coaching via Google Docs about how to sell coaching via Google Docs” bandwagon.
But now he had something new. He started selling “book writing” as a hot new bizniss opportunity. He called it the “1 Hour Book.”
I’m no longer on Sean’s email list, but it seems like this new bizopp was a big seller for him, because he went all in on it for a few months.
From what I could understand, the 1 Hour Book concept was 1) find client, 2) interview client on the phone for an hour, and 3) use that to produce a book for client.
I don’t know whether Sean’s customers were getting clients with this offer, or whether the clients were getting books that actually did anything good for them.
All I know is that books have unmatched impact and power. For example:
Last year, I read a book titled How To Make A Few Billion Dollars.
The book was written by Brad Jacobs, who had founded and then built up 5 separate billion-dollar businesses.
5!
In 5 different industries!
The curious thing is, in spite of Jacobs’s incredible track record, I had never heard of the man, not until he wrote his book and went around on podcasts to promote it.
This morning, I was walking around the beach near my house and thinking how many billionaires I could name.
I could definitely name 5. I couldn’t name 10.
And yet, there are 815 or so billionaires in the U.S. alone.
These are people who have all the money in the world. They have enormous power too. They might have even incredible insights, knowledge, and perspectives that few others have.
And yet, who knows them?
My point is not to bemoan the hard life of the anonymous American billionaire.
My point is simply to give you a kind of extreme counterargument, if you think that your own accomplishments, expertise, and credentials are enough to get you known and appreciated.
It doesn’t work for billionaires. The billionaires who do want to get known find they have to teach what they know… or entertain an audience… or frankly make a spectacle of themselves.
You might think this is where I tell you to write daily emails, because that’s your shot at teaching, entertaining, and making a spectacle of yourself.
But no!
I’m telling you to write daily emails because you can reuse much or all of your daily email collection to write a book. And an interesting, worthwhile book, a book you won’t simply get by waffling for an hour on the phone and having somebody transcribe and edit that for you.
Plus, as you go do along and write those daily emails, which can then turn into an interesting and worthwhile book, you can build up an audience that will snap up your book when it comes out… and will likely give it 5-star reviews because they already like you and what you write… and will probably even recommend your book to others.
So if you want to write a book, my immodest and self-interested suggestion to you is to start writing daily emails.
And if you want my help with doing that: