On a rainy October evening, back in 2017, a poor copywriter huddled in his small and drafty garret in Baltimore, MD.
“How will I ever get better at this?” he kept asking himself.
He got up and paced around the tiny room.
But it was cold, so he came back to his creaky wooden desk, where a solitary candle provided a little light and even less heat.
Suddenly, the copywriter tensed up.
His brow furrowed up and his eyes started to sparkle.
With a whoosh, he pulled out a thick stack of printed papers from a drawer, and got out a cheap Bic pen.
He sat down at his desk and started reading frantically.
“Magic bullet,” he said to himself, and circled a line of text halfway down the top page.
He kept reading.
“Making the chef eat his own pudding,” he said and circled another line.
And so he kept going, deep into the night.
He’d read a bit…
Mumble a strange phrase…
And then circle a line or two of text.
The copywriter in question was Kyle Milligan.
And though I made up the above scene, the gist of it is true.
Kyle was in fact a green newbie just a few years ago, with very little understanding of what copywriting really is.
In spite of his lack of experience, he managed to somehow land a job at Agora Financial, one of the most competitive copywriting shops in the world.
And within a short while, he became one of the biggest stars at Agora. In fact, last year alone, his copy was responsible for bringing in $7.1 million in sales and over 51,000 new customers.
How did Kyle do it?
Well, according to an interview I listened to today, one big part of his success was a simple two-step process:
1) He read a lot of successful sales copy
2) He labeled the things he kept coming across over and over
In fact, Kyle even has a YouTube channel where he dissects successful promotions in this way for all the world to see.
If you’re a copywriter, it’s definitely worth checking out.
And it’s also worth keeping in mind how a simple process of self-improvement, applied day in and day out, is really all it takes to produce massive results over the course of a few years.
Anyways, if you wanna follow Kyle directly, you can get started at his site. Here’s the link: