Anthony La Tour

I promoted Dan Kennedy’s $0.99 audiobook but when the results rolled in!…

by

This past Wednesday, I was moving my stuff from my old apartment, in the peripheral “Williamsburg of Barcelona,” to my new apartment, in the very heart of Barcelona.

It’s stressful to move, even though I have little stuff.

I found some movers on the Spanish version of Craigslist. They showed up unprepared, possibly drunk, and clearly determined to take as much advantage as they could of the fact they were being paid per hour, rather than per completed job.

It took 3 and 1/2 hours for them to move a few plants and a few trashbags’ worth of stuff 3 miles across town.

My day was eaten up with preparing for this move… with witnessing the move in all its glacial fury… and then with recovering from the move ie. hiding the trashbags of stuff in places around my new apartment where I cannot see them and don’t have to think about them for a while.

All that’s to say, on Wednesday I really had no time or brain power to write my daily email.

So I took post from my Daily Email House community, in which House member Anthony La Tour shared how it’s now possible to get get several super valuable, multi-thousand dollar Dan Kennedy seminars for the cost of an Audible audiobook, and I basically sent that out as my email.

Results:

$306 in Audible bounties so far, plus about a dozen readers writing in to say “thank you” for cluing them into this offer.

Conclusions:

#1 Audible can be a legit “in-between” offer to promote

The regular Amazon affiliate program pays peanuts, but the bounties when somebody signs up for Audible are generous — $10 for a $0.99 trial, whether the customer sticks or not.

When you add it all up, and add up some other bounties Amazon is giving to affiliates, you get the $306 I made with my email on Wednesday.

$306 is not “pay for a house” money.

But I wasn’t in the middle of promoting anything anyhow. $306 is a decent return for spending about 15 mins to “write” and schedule an email in the middle of moving apartments.

Of course, in order for this to be a repeatable thing, it would take other unique audiobook deals — either something not available in other formats, or only available for drastically more in other formats, like the Dan Kennedy thing.

#2. There’s great value in telling people something new

On Wednesday, I had no idea whether talking about this Audible deal would make me any money.

I knew it was still a good thing to share this deal in my email.

Because much more than the direct money from the sales you might make, there’s value in telling people something new.

Genuine news hooks readers on opening your emails in the future as well, and at least checking out you future offers also. After all, they might miss out! And few new things are as interesting as a legit new deal on something people already want.

#3. “How can they afford this???”

Audible pays out $10 bounties for somebody signing up for a $0.99 trial.

That connected in my mind to Internet Marketer Igor Kheifets’s pretty irresistible offer to affiliates:

Igor is currently paying out a $30 commission for each affiliate sale of his $3.99 book.

How can Amazon (and Igor) afford to do this?

They can afford to do it because:

1. They know their numbers ie. what a new customer in this funnel is worth to them, and

2. They have high-enough numbers, because they make new customers all kinds of additional offers in the form of order bumps, upsells, downsells, and cross-sells.

And that’s just in that one funnel.

After the customer buys, Amazon and (Igor) own the customer relationship. They can then simply make new backend offers from now till doomsday. As Igor wrote to me as I was promoting his book, “I only need one backend sale to cover everything.”

I’ve long been guilty of not having either of the 2 items above.

#1 (not knowing what a new customer in a funnel is worth to me) is fairly easy and quick to fix.

#2 (not having two dozen other offers to make in one funnel) is less so.

But I’m working on both of them. And I’m sharing what I’m learning, and I’m trying to take some people along for the ride. If you wanna go for that ride as well:

https://bejakovic.com/house

“The Bible of persuasion” (was $1,997, now $0.99)

by

Boy I got something hot for you.

Super hot.

It sells for $1,997 right now… is worth millions if you apply it thoroughly… but you can get it today for $0.99.

Thanks to Daily Email House member Anthony La Tour, I got clued into an amazing fact earlier this morning. In Anthony’s words:

===

So recently, I’ve been getting things ready for a road trip from Oregon to California tomorrow for Thanksgiving with my wife and the kids (wish me luck… this is their first time). As I was scrolling around Audible for something to pass the time on the road, I came across two new “audiobooks” from Dan Kennedy:

Mind Hijacking & Magnetic Story Selling

These are NOT audiobooks. They are recordings from the seminars he gave. In the case of Magnetic Story Selling (which is HIGHLY useful for writing emails), multiple seminars.

Magnetic Story Selling is currently being offered at $1,997 just for the physical book. The price of the seminar ticket alone for Mind Hijacking was over $7,000.

===

For the purposes of this email, I just wanna focus on that Magnetic Story Selling book (print version) that Anthony mentions.

I checked, and sure enough, it’s selling for $1,997 online right now.

Also included as bonuses are several Dan Kennedy seminars, including one called Influential Writing.

I first heard about that training some five years ago from Internet Marketer Rich Schefren, who said it was one of Dan Kennedy’s two best trainings.

I got my hands on it after that (don’t ask how).

I’ve since gone through Influential Writing many, many times.

It’s on my phone and I used to listen to it while walking on the beach. It’s shaped my ideas about writing an email newsletter more than just about anything else has, outside Ben Settle’s initial advice to get started and to make your emails “infotaining.”

And now, if what Anthony says is right, you can get the recording of the Influential Writing seminar as part of the Magnetic Story Selling audiobook… not for the ~10k that it cost initial attendees… nor for the $1,997 that it costs as part of the “multimedia book” being sold on Russell Brunson’s site… but for $33 on Audible, or for $0.99 if you sign up to an Audible subscription.

I wish I had known about this last week, because I would have definitely included it inside my Black Friday Bundle Collector’s Edition of amazing and secret deals. As it is, it’s too late, and too good for me not to share.

If you want to influence people via the written word, then Influential Writing is, as one of the testimonials says, “the Bible of persuasion.” Nothing else comes close. And if you wanna get this audiobook version, which apparently includes it:

https://bejakovic.com/mss

FREE: Get my new course for free by simply getting on Josh Spector’s list by Sunday and promptly following the instructions in the ad (also free)

by

The past two days, I’ve been promoting Josh Spector’s newsletter, because tomorrow I will run an ad there, which will offer a free copy of my new course, Simple Money Emails.

Several readers wrote in to tell me they got on Josh’s list and are waiting eagerly for Josh’s email tomorrow to take advantage of my free offer.

Others wrote in to tell me they have already been on Josh’s list since the first time I wrote about it, several weeks back. They had glowing things to say about Josh himself. For example, reader Anthony La Tour wrote to say:

===

Dude, I’ve already unsubscribed from a few daily emails and yours is the only one I’ve read religiously. I even signed up to Josh’s newsletter a little while ago when you spoke about his newsletter and how to borrow the idea of a one paragraph newsletter.

Josh and I have already exchange some emails back and forth and he’s seriously a cool guy.

I’m proud to say that I’m also going to be launching a “Spector-style” newsletter, following the advice you gave in one of the emails you sent.

I own a couple of your offers and everything you’ve done is top-notch.

Thanks John!

===

On the other hand…

I also had one long-time reader and customer write in to ask about my new Simple Money Emails course — which I am offering for free, if you simply get on Josh Spector’s list by Sunday and promptly follow the instructions in the ad — with the following:

===

Will the people who bought any of your previous courses get the course as an add on or do we need to buy it separately?

===

This reader wrote this in reply to an email in which I had said, “if you are on Josh’s list by Sunday, and you take me up on the offer inside the ad before the deadline, you will get Simple Money Emails for free.”

You might think I am shaming this reader for missing an obvious point. But though I did learn email marketing via Ben Settle, shaming is not what I am doing.

My point is just to illustrate that you rarely have your readers’ full attention — even of the readers who like you, who buy from you regularly, and who read your emails eagerly.

Which is something I address in Simple Money Emails, specifically in Rule #11 of the 12 Rules of Simple Money Emails. And I tell you how to deal with it.

Incidentally, you can get Simple Money Emails for free. By signing up to Josh Spector’s newsletter at the link below. And reading Josh’s email tomorrow, which will have my ad in it.

I won’t be sending out more emails to push you towards this free offer.

In case you want something for free, click on the link below, sign up for free, and you will be rewarded:

https://bejakovic.com/fti

Plan Horse brings in a surprising number of sales and a satisfying Matrix analogy

by

My email yesterday about “Plan Horse” brought in more sales of Most Valuable Email than any email since the official launch of this course closed, last September. I asked myself why.

Maybe it was just the weather — hurricane winds over the Mediterranean have been blasting Barcelona for the past 14 hours. They almost carried off the potted olive tree that lives on my balcony. Maybe they also forced in extra offshore sales.

But maybe it was something in the email itself. I have an idea what that could be, and I’ll be writing about that in the future.

In any case, some of those new buyers have already gone through MVE – it only takes an hour. One of them, copywriter Anthony La Tour, wrote in this morning to say:

===

Whoa…

Just finished your MVE course. 

Meta-level stuff. 

I feel like I’ve just been unplugged from the Matrix.

I’m gonna go through it a few more times.

===

I never thought of the Matrix analogy for Most Valuable Email. But I like it, and I’ll be using it going forward. It’s a rich mapping, and it therefore feels satisfying. That’s something to keep in mind if you yourself use analogies to make your point. Here’s what I mean:

Like Anthony says, MVE shows you the Matrix, the underlying reality — what’s going on beneath the surface in some of my most effective emails.

But it goes beyond that.

Because in the Matrix cineverse, once you’re unplugged, you can go back inside and upload new skills into your head — and that’s how applying the Most Valuable Email trick feels to me. Like at the start of the first Matrix movie, after Neo has just been unplugged, and is now beginning his training, Tank sits him down in the jack-in chair and says:

===

We’re supposed to start with these operation programs first. That’s major boring shit. Let’s do something a little more fun. How about… combat training?

===

Neo sits there in the chair while the upload runs. A moment later, his eyes open wide and he gasps. “I know kung fu,” he says.

Well, uploading skills via Most valuable Email is not as push-button as the process in the Matrix. MVE takes some personal effort. And it takes more than a second or two to write one of these Most Valuable Emails.

But over time, this process uploads new skills into your head — including skills which you might have felt you could never learn to do well. At least it’s been that way for me.

If you’re willing to keep pressing the “Upload New Skill” button, then MVE might be as valuable to you. To get started with it today:

https://bejakovic.com/mve