Anthony La Tour

FREE: Get my new course for free by simply getting on Josh Spector’s list by Sunday and promptly following the instructions in the ad (also free)

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The past two days, I’ve been promoting Josh Spector’s newsletter, because tomorrow I will run an ad there, which will offer a free copy of my new course, Simple Money Emails.

Several readers wrote in to tell me they got on Josh’s list and are waiting eagerly for Josh’s email tomorrow to take advantage of my free offer.

Others wrote in to tell me they have already been on Josh’s list since the first time I wrote about it, several weeks back. They had glowing things to say about Josh himself. For example, reader Anthony La Tour wrote to say:

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Dude, I’ve already unsubscribed from a few daily emails and yours is the only one I’ve read religiously. I even signed up to Josh’s newsletter a little while ago when you spoke about his newsletter and how to borrow the idea of a one paragraph newsletter.

Josh and I have already exchange some emails back and forth and he’s seriously a cool guy.

I’m proud to say that I’m also going to be launching a “Spector-style” newsletter, following the advice you gave in one of the emails you sent.

I own a couple of your offers and everything you’ve done is top-notch.

Thanks John!

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On the other hand…

I also had one long-time reader and customer write in to ask about my new Simple Money Emails course — which I am offering for free, if you simply get on Josh Spector’s list by Sunday and promptly follow the instructions in the ad — with the following:

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Will the people who bought any of your previous courses get the course as an add on or do we need to buy it separately?

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This reader wrote this in reply to an email in which I had said, “if you are on Josh’s list by Sunday, and you take me up on the offer inside the ad before the deadline, you will get Simple Money Emails for free.”

You might think I am shaming this reader for missing an obvious point. But though I did learn email marketing via Ben Settle, shaming is not what I am doing.

My point is just to illustrate that you rarely have your readers’ full attention — even of the readers who like you, who buy from you regularly, and who read your emails eagerly.

Which is something I address in Simple Money Emails, specifically in Rule #11 of the 12 Rules of Simple Money Emails. And I tell you how to deal with it.

Incidentally, you can get Simple Money Emails for free. By signing up to Josh Spector’s newsletter at the link below. And reading Josh’s email tomorrow, which will have my ad in it.

I won’t be sending out more emails to push you towards this free offer.

In case you want something for free, click on the link below, sign up for free, and you will be rewarded:

https://bejakovic.com/fti

Plan Horse brings in a surprising number of sales and a satisfying Matrix analogy

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My email yesterday about “Plan Horse” brought in more sales of Most Valuable Email than any email since the official launch of this course closed, last September. I asked myself why.

Maybe it was just the weather — hurricane winds over the Mediterranean have been blasting Barcelona for the past 14 hours. They almost carried off the potted olive tree that lives on my balcony. Maybe they also forced in extra offshore sales.

But maybe it was something in the email itself. I have an idea what that could be, and I’ll be writing about that in the future.

In any case, some of those new buyers have already gone through MVE – it only takes an hour. One of them, copywriter Anthony La Tour, wrote in this morning to say:

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Whoa…

Just finished your MVE course. 

Meta-level stuff. 

I feel like I’ve just been unplugged from the Matrix.

I’m gonna go through it a few more times.

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I never thought of the Matrix analogy for Most Valuable Email. But I like it, and I’ll be using it going forward. It’s a rich mapping, and it therefore feels satisfying. That’s something to keep in mind if you yourself use analogies to make your point. Here’s what I mean:

Like Anthony says, MVE shows you the Matrix, the underlying reality — what’s going on beneath the surface in some of my most effective emails.

But it goes beyond that.

Because in the Matrix cineverse, once you’re unplugged, you can go back inside and upload new skills into your head — and that’s how applying the Most Valuable Email trick feels to me. Like at the start of the first Matrix movie, after Neo has just been unplugged, and is now beginning his training, Tank sits him down in the jack-in chair and says:

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We’re supposed to start with these operation programs first. That’s major boring shit. Let’s do something a little more fun. How about… combat training?

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Neo sits there in the chair while the upload runs. A moment later, his eyes open wide and he gasps. “I know kung fu,” he says.

Well, uploading skills via Most valuable Email is not as push-button as the process in the Matrix. MVE takes some personal effort. And it takes more than a second or two to write one of these Most Valuable Emails.

But over time, this process uploads new skills into your head — including skills which you might have felt you could never learn to do well. At least it’s been that way for me.

If you’re willing to keep pressing the “Upload New Skill” button, then MVE might be as valuable to you. To get started with it today:

https://bejakovic.com/mve/