A few days ago, I polled people in my Daily Email House community about which monetization-related topic they would NOT want to miss when I talk monetization next Tuesday.
The overwhelming winner was the choice, “Simple Money Offers: Why work hard and not sell, when you can take it easy and make lots of sales.”
I followed up on that yesterday and asked folks in my community what they consider to be an offer.
If you have been in marketing for a while, you have probably heard that an offer is not just the thing that you sell, whatever that may be.
Beyond that, a lot of mystery and mystification gets spun around what an “offer” is. I wanted to get a sense of what folks think. Some of the responses:
“Something somebody wants to have, because that somebody wants it or needs it. Minor detail: …and somebody else can deliver.”
“Gimme X I’ll give you Y”
“An offer is the product or service and the price and the payment conditions.”
“Offer = Buyer’s desired outcome.”
“That look in his eyes.”
All reasonable answers, and even useful at times. But not as useful as my definition of what an offer is.
My definition of what an offer is so very useful because it is set in your world, rather than your prospect’s world, as heretical as that sounds. It gives you four different levers you can pull to make your offer sell better, or simply to change it so you can sell it to different and new audiences.
I realize I am not clearing up the mystery and mystification associated with offers, at least not in this email. But I will do it during the free presentation I will put on next Tuesday, November 3, at 8pm CET/2pm EST/11am PST.
The presentation is built around the case study of a list owner I’ve recently helped to roughly 3x his average monthly earnings from his list.
If you’d like to find out some of the advice I gave this list owner, as well as my uniquely useful definition of what an offer is, you can sign up for the presentation here: