A new reader/buyer writes in with something notable:
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Hey John,
I found your blog through google a few days ago and I just read the email you sent yesterday about copyhour.
I just purchased trough your link so I was wondering if you could send me access to the Red-Hot Copywriting Secrets bundle?
Thank you!
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Red-Hot Copywriting Secrets is the name I gave in my email yesterday to the bundle of five free bonuses I’m giving away to people who join CopyHour via my affiliate link.
Here’s why I took note when my reader asked for that by name:
My #1 test for a great name is whether people feed it back to me.
I seed a name somewhere in an email. And if days, weeks, or months later, people still feed that name back to me, I know I’m on to something good.
It’s not a lot of surprise that Red-Hot Copywriting Secrets turned out to be a sticky name. I actually got the “Red-Hot” part from that Gary Bencivenga ad I was talking about in yesterday’s email.
Which is another reason to study and even hand copy old and successful ads like Gary’s. And on that note:
My promo of CopyHour continues, but it will end soon, specifically, tomorrow, Thursday, at 8:31pm CET.
If you join CopyHour before then, I will give you five free bonuses, each of which I previously sold for good money:
#1. Copy Zone (price last sold at: $100). My 175-page, A-Z guide on the business side of copywriting, from getting started with no experience or portfolio, all the way to becoming an A-list copywriter. Only ever sold once before, during a flash 24-hour offer in March 2023.
#2. Most Valuable Postcard #2: Ferrari Monster (price last sold at: $100). A deep dive into a single fascinating topic — code named Ferrari Monster — which I claim is the essence of all copywriting and marketing. Get the Ferrari Monster right, and almost everything else falls into place.
#3. Copy Riddles Lite (price last sold at $99). A slice of my Copy Riddles program, proportionately priced. Try yourself against legendary A-list copywriters like Gene Schwartz, David Deutsch, and Clayton Makepeace — and in the process, implant new copywriting skills into your brain.
#4. Horror Advertorial Swipe File (price last sold at: $100). A zip file with 25 PDFs, featuring the original copy for 25 of my horror advertorials. These advertorials pulled in millions of dollars on cold Facebook and YouTube traffic, and sold everything from fake diamonds and dog seat belts, to stick-on bras and kids’ vitamins.
#5. 9 Deadly Email Sins (price last sold at: $100). 9 lessons distilled from my expensive and exclusive one-on-one coaching sessions with successful business owners and marketers.
When you add all those prices up, you get a total of $499 in free bonuses. This happens to be more than CopyHour currently sells for.
That said, don’t join CopyHour just to get my free bonuses. Join because you decide that you will do the work involved in CopyHour, and that you will benefit from it.
For more info on that, take a look at Derek’s writeup of how CopyHour works:
https://bejakovic.com/copyhour
P.S. If you do join CopyHour, write me and say so. Also write me in case you already have bought via my affiliate link. The affiliate portal only lets me see the first name of who’s bought and not the email. So write me and say you bought, and I’ll send over your bonuses.