This morning, I got an email from a loyal reader, Liza Schermann, the original Crazy Email Lady, who wrote:
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I, and maybe other readers, have only one question left:
Has Vivian, after all these emails, bought MVE? Your audience deserves to know. Don’t leave us high and dry, the suspense is killing us.
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If you have not been reading my emails over the past couple days, here’s a quick recap:
1. Last week, I sent out a survey. One respondent, named Vivian, replied that she found it very difficult to find info that could help her with “coming up with interesting ideas and presenting it in a concise and compelling way,” in order to create more effective email campaigns.
2. “Where am I falling short?” I asked myself. After all, I have courses that promise exactly that outcome. So I decided to put on a big promo event, in honor of Vivian, to sell my Most Valuable Email program in a better way than I’ve been doing so far.
3. After some furious late-night thinking, I realized a big promo event won’t work for me (it would burn my previous buyers). So I scaled it back to a smaller promo event, which I called the Shagri-La MVE offer.
This brings us to today. So the big question:
Did Vivian buy this offer for which she was responsible?
Did she invest to learn the MVE trick and to place herself in an exclusive group that has access to this rare and precious knowledge?
Or did she coolly and quietly ignore this offer, which was created in her honor?
The answer is…
[Quiet please…]
[Drum roll…]
[Spotlight on the center of the stage…]
[I open the envelope to reveal:]
A big, fat NO.
No, Vivian did not take me up on my Shangri-La MVE offer.
In fact, from what I can see, though open tracking is infamously unreliable, Vivian hasn’t even opened any of my emails around this promo that she kicked off.
What’s the cause of it?
Who knows.
Maybe I’m continuing to fall short. Or, like I heard from another loyal reader, Fotis Chatz, who once styled himself as the “world’s most handsome email marketer,” maybe it had nothing to do with my marketing or offer.
Maybe Vivian just doesn’t identify with me personally… or maybe she only ever buys from FB posts or webinars, and not emails and sales letters.
Again, who knows. I’ll have to live with this cruel uncertainty.
On the other hand, the good news is is that 22 other people did take me up on the Shangri-La MVE offer.
That means I managed to get 22 more people to find out the Most Valuable Email trick.
If put into practice regularly, this trick cannot fail to turn these folks into better marketers, and in time get them lots of sales, a more engaged list, and a good-old time writing daily emails.
That’s honestly what I hope for whenever I manage to put a copy of MVE into a new pair of virtual hands.
As for me, this promo means I got 22 people to be a little closer to me.
Of the 22 who took me up on this offer, the majority were previous buyers, a group that I protect and cherish.
Also, a good number who had never bought anything from me before took me up on this offer.
Every time I make a sale to somebody new, I make it drastically more likely they will buy something from me a second or third time. Like I wrote a couple days ago, my 18-month average customer value is something like $360 and climbing, and that’s not accounting for any affiliate sales I have made.
I expect the same will happen here.
Finally, since 5 people who bought this offer paid in full, that means this little promo has been worth somewhere between $3,266 (what I have in my PayPal and Stripe as of today) and $6,534 (what I will have once all the payments from the payment plan come in).
No, that’s not P. Diddy money. But I’m happy with it, considering MVE is a 2-year old course, promoted already hundreds of times.
Beyond that, I think $3,266-$6,534 is a respectable return for 3 emails over 2 days, and for creating a couple of bonuses, which took me about two hours in total.
I’ll leave you to draw your own marketing conclusions from this post-mortem of my Shangri-La event.
Or maybe, rather than figuring out the marketing takeaways from my little campaign, you can simply use it as inspiration for putting into practice all the good ideas you already have at your disposal, and doing the work that you know you want to get done.
You don’t have to be perfect, and you can still do quite well.
By the way, if you’re not as productive as you like… if you’re not putting all those good ideas available to you into practice… if you’re struggling with perfectionism… or if you’re simply not doing what needs to be done… I have a resource that might help.
I mentioned this resource earlier this year, in an email back in June.
I wrote at the time that the ideas inside this resource have been working for me, where things like meditation, and NLP, and willing myself to “create my own reality,” had failed.
It’s now four months later, and the ideas inside this little resource continue to work for me.
If you’d like to find out what this resource is, what those ideas are, and see if they can work for you too:
https://bejakovic.com/stillworking