My email yesterday got a high number of unsubscribes. The normal is 1 or 2 but yesterday’s email got 5. One unsubscriber wrote:
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I do LOOOVEEE the emails and I just want them to keep coming ALWAYS. But the thing is I’ve subscribed to A LOT of lists already and I’m consuming a lot of content than I should. In fact, I’m at the point where I’m inches away from getting the infamous “information overload”. So most of the time I just skip some emails to let my brain rest. Unfortunately, very very unfortunately, I have to let your email list go (FOR NOW). But I need to get those emails in the future so kindly don’t put me on your blacklist. It’s temporary. Hope you can understand.
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Here’s a free and valuable email marketing tip:
Don’t apologize. Don’t explain yourself. Don’t hedge or flip-flop.
Email is a wonderful medium because you can control any neediness you might feel.
You can be however you are in real life. You can even write like that. But then you can take a moment to distance yourself from what you’ve written to cut out any unasked-for apologies, waffling, or attempts to lessen the insult that your message wasn’t going to cause anyhow.
As for the guy above, he has been placed on a blacklist. Not out of any malice. Active Campaign does it automatically whenever somebody unsubscribes.
I used to occasionally go in and purge that blacklist so unsubscribed readers could get back on my list if they so choose.
I don’t bother any more. I do get on occasion somebody writing to me to say they signed up but are not getting my emails, in which case I will add them by hand.
Famed negotiation coach Jim Camp used to say negotiation is a series of decisions. You can’t tell people anything. The only thing you can do is help them see and decide for themselves.
My email yesterday got a high number of unsubscribes. I’m sending a new email today because you only ever get people off your list when you a send a new email. You also only ever get people reading and opting in and PayPaling you money when you send a new email.
Negotiation is a series of decisions. You can only send people emails to help them make those decisions for themselves. If that’s something you can see for yourself, you might decide to start applying it. You certainly don’t need my help to do it. But in case you want it, you can sign up for my email list here.