Yesterday, I checked Goodreads, where my 10 Commandments Of A-List Copywriters sometimes gets reviews that aren’t visible on the Amazon page.
It turned out I have a new, negative, 2.5-star review, from Goodreads user PJ.
When I saw this, I first went to the kitchen, got a long and sharp knife, and settled in to deal with PJ. Then I started to read his review:
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2.5 – closer to a 3 than 2
Not enough actionable insights in this book. Some excellent tips and history overall – but the lack of conceptual relevance between commandments hurt this book. If this had cohesive structure as to why and how these “commandments” coincide with one another, a summary section after each chapter, and many more examples, this could easy be a stalwart in the niche. There were a lot of good insights but I left every chapter thinking how I can really apply these techniques properly, and without contradicting one another as went on further.
I also think that a pitch for a newsletter should be done subtly and should be omitted from a paid product; despite this being a copywriting book.
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What can I say?
I put my large and sharp knife away and just shrugged.
If PJ wants a single, unified copywriting system, with tons of examples, summary sections, and with detailed explanations that resolve the contradictions that show up whenever human psychology is involved, then he looked in the wrong place. (Maybe it’s for the best.)
My little 10 Commandments book, which happens to cost $5, never claimed to be a cohesive, exhaustive stalwart of copywriting education.
However, I do have something that does make those promises. It’s my Copy Riddles program.
PJ probably won’t ever find out about Copy Riddles – I’m guessing he never responded to my in-book pitch for this free newsletter.
But you are here. And you are reading.
And if you’d like to find out more about A-list copywriting techniques, and how to actually apply them properly in your own marketing or writing, in a systematic way, then lookee here for more info on my copywriting education stalwart, Copy Riddles: