Last night, I opened up my Daily Email Habit service to my entire list.
Since then, over the past 12 hours, close to two dozen new people have signed up.
Many of those people have written me to say they are excited to get started and develop their skills.
Others, who didn’t sign up for good reasons of their own, wrote to tell me how they like the concept and design of the service.
And then, I got the following “testimonial” from a reader who neither signed up for Daily Email Habit, nor had a good reason for not signing up:
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What a brilliant idea!
This is truly an extremely valuable offer for someone who has any sort of expertise and has his/her offers nailed down to get into the habit of daily writing.
Sadly, I have none of the above 2 things at the moment. Once I do find my ICP for whom I have sufficient expertise, this will be something I’ll definitely come to you for.
Thank you for launching such an amazing offer!
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I didn’t reply to this. I had a sense there’s a game afoot here that I don’t want to play.
I tried to figure out what game that is, and what’s really going on in the message above, in between that compliment sandwich.
I had to translate it to myself to understand. For some reason, I thought of a little olive, looking out at a large tract of land and saying:
“What beautiful, fertile soil! This land would be perfect to support a whole orchard of olive trees, given that they have deep roots and broad branches. But alas, as you can see, I have neither. Just look at me! Do you see any roots or branches on me? No, there are none. It’s quite sad. Beautiful land though.”
There are lots of good reasons not to write daily emails, but lack of expertise is not one of them. You don’t write consistently because you have expertise… you have expertise because you write consistently.
That’s something that I believe on a deep level, and that’s why I put it right on the sales page for Daily Email, at the very start of the deck copy, right after “I’ll help you start a consistent daily email habit that…”
Like I said, there are lots of good reasons why you might not want to write daily emails. There are also lots of good reasons why you might.
If you decide to write daily emails, you most certainly don’t need my Daily Email Habit service to do it. But my service might help you stick with it… be more consistent… save time… or write better emails than you would otherwise. For more info on all that: