Yesterday, I promoted an offer called “Unstuck Sessions,” basically consult calls to help people overcome a challenge and get unstuck.
Like I wrote yesterday, that’s an offer that I first heard about from marketer Travis Sago.
I actually have a bit of swipe copy from Travis from when he promoted his own Unstuck Sessions.
An Unstuck Session by definition is pretty waffly and vague. How do you sell “getting unstuck”?
I looked at Travis’s copy. Here’s what caught my eye, from the second half of Travis’s email:
===
What’s it REALLY COSTING YOU to stay where you’re at?
(If you know all these answers, you probably aren’t stuck…LOL)
If you’re making $5k a month…and you want to making $10k…if my math is right…isn’t that a $5k a month problem? a $60k per year whopper of a problem…yeah?
And then…if I may be so bold?
What is the problem costing you in your enjoyment of life?
How much worrying are you doing now?
How much of life are you missing out on?
I’m not trying to be a sadist.
It’s a courtesy “poke”.
Being stuck is expensive…emotionally, financially AND physically.
===
I happen to know Travis is a student of sales trainer Dave Sandler. And in Sandler’s book You Can’t Teach a Kid to Ride a Bike at a Seminar, Sandler writes:
“While you need to discuss the cost of your product or service, it’s more important to discuss the cost to your prospect if they do nothing.”
I read Sandler’s book multiple times.
I wrote down that line as a note to myself, and then transferred it to my “Library of Rare and Precious Ideas.”
And yet, this idea is something I only rarely and casually remember to apply in actual sales contexts, even though, as Sandler says, discussing the cost of doing nothing is more important than discussing the cost of your offer.
But Travis Sago doesn’t forget. And as you can see above, he actually puts this idea to use in his copy.
Lots of people read. Lots of people take notes.
But few put ideas into action.
And fewer still keep tweaking and fiddling with ideas-put-into-action until those ideas actually turn into big results.
Travis is one of those rare few.
That’s the reason why Travis is the #1 person I’ve been following and learning from for the past two years.
Actually I take that back. Travis is pretty much the only person, at least living person, in the space of marketing/copywriting/persuasion/online businesses, that I’ve been listening to and learning from.
This is also the reason why I keep promoting Travis’s Royalty Ronin membership.
As for the cost of Royalty Ronin:
Right now, you can get into Royalty Ronin for free, for 7 days, so you can test it out. After that, Ronin costs $299/month.
I guess I had to cover that. But the following is much more important:
If you are a copywriter who works with clients, then what is it costing you to not spot your client’s “trashcan assets”… or not know how to persuade your client to give you control of such asset… or how to monetize them?
In my experience, it can easily be costing you $10k this very month, and $200k feasibly over the course over the next year or two.
And if you have your own list, what is it costing you to keep “creating” new offers to put in front of your list, instead of “producing” new offers, the way Travis teaches?
Again, in my experience, it can easily be costing you hundreds of hours of unnecessary work in the coming weeks if you are working on creating a new offer.
To rub salt into the wound, it might also cost you $15k-$20k in foregone sales by the time you release that offer, both because you missed out on promoting other “produced” offers in the meantime, and because “created” offers often fail to sell as well as “produced” offers.
In other words, not being inside Royalty Ronin is expensive… in terms of time, stress, and money.
If you’d like to stop that, starting with a free trial: