Today is the last day of my promo for Lawrence Bernstein’s Lead Gen Legend. My promo ends at midnight tonight.
There was some confusion about the deadline because some people interpret “12 midnight Sunday” to be the first minute of Sunday, rather than the last.
Well, that’s not how I interpret it or have interpreted it, ever. If you want proof, take a look at all my previous promos that end at 12 midnight of day x. I always take that to mean the end of day x, rather than the very beginning.
Still, this is something I will fix going forward, by removing any ambiguity, and ending future promos at 11:59pm.
So far, a healthy number of people have bought this offer, including a reader named Mike, who bought via yesterday’s 4th-of-July, “All experience hath shewn” email.
After buying, Mike wrote me to say:
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Thanks John!
I just bought this. I’m assuming you will need the receipt to get access to your bonuses, so I have attached it.
I also sense that today’s email will go into your bonus of Emails that did well!
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If you have bought Lead Gen Legend during this promo, no need to send me your receipt.
I will get that info from Lawrence. Just bear with me, because I am delivering the bonuses by hand, and over the past 36 hours, a bunch of people have bought. I will batch all the bonus-delivery into one gruesome task, and will do it as soon as the promo ends.
As for Mike’s comment that yesterday’s email is going into “Emails that did well,” that’s in reference to one of the bonuses I am giving away with this offer, an ever-expanding swipe file of my own outstanding emails.
Yesterday’s email will NOT be going into that swipe file.
Yesterday’s email yesterday was thoughtful, clever, and seemingly persuasive, if I do honk my own honker myself. And yes, yesterday’s email did drive in some sales (Mike’s included). But yesterday’s email underperformed relative to other emails I sent during this promo.
It all goes to support my point that, unless you know the behind-the-scenes results, it’s impossible to evaluate copy as good or not, or to know that you are modeling something that actually worked.
Cue Lawrence’s Lead Gen Legend.
Lead Gen Legend is a massive, searchable collection of winning lead gen advertising.
With direct response ads, you can use a proxy for secret and hidden behind-the-scenes results. That proxy is whether an ad was run hundreds of thousands of times over the span of months, years or decades.
This tracking of winning ads is what Lawrence has been doing, patiently, obsessively, over his career.
In addition to which, Lawrence has a long tenure in the DR industry. He has a ton of insider contacts. He has worked with many ultra-successful direct response businesses.
Lawrence knows more behind-the-scenes direct response stuff than both you and me combined, and he shares some of that as commentary and context inside Lead Gen Legend.
In addition to that addition, I am also offering the following free bonuses if you get Lawrence’s Lead Gen Legend by the end of day today, Sunday:
FREE BONUS #1. “Emails that did well”
I’ll give you access to my “Emails that did well” document, now and in perpetuity. You can see which of my past emails did well and why. And as I update the document, you will see which future emails have done well. In a way, it’s a swipe file of outstanding email copy, from, as former Agora Financial copy chief Joe Schriefer has said, “one of the best email writers out there.”
FREE BONUS #2. “Core Promise Workshop and Q&A call” recording
I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend.
FREE BONUS #3. “Perfect Lead Gen Offer”
Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.
FREE BONUS #4. “How to get copywriting clients a dozen at a time”
A recording of of the call I did with Dawn Apuan, grilling her on how she has been able to become the resident copywriting guru in multiple business masterminds, and rake in dozens of clients at a time.
FREE BONUS #5. A lazy, ‘mom & pop’ ad template to add 3-4 buyers to your email list every day, at a slight profit”
Nick Bandy’s lazy but effective way of creating ads to get people to buy his low-ticket front-end offer and get on his email list.
This is part of Nick’s $500 training on running a low-ticket funnel, but it’s just as applicable if all you wanna do is run lead gen ads.
It’s yours free as part of this Lead Gen Offer, though you will have to additionally opt in to Nick’s list to get it.
FREE BONUS #6. “The second coming of Gary Bencivenga” ad and landing page
A few months ago, I found a guy who was running an ad on Facebook… telling you he will write an ad to beat your best performing ad… and if he doesn’t succeed in beating it, he’ll give you all your money back.
The offer started at $97 and has been going up each time he sells out the slots he’s got for the month. It currently sells for $247. It was a brilliant, modern application of the classic Gary Bencivenga agency ad.
I’m planning to model this same approach to get advertorial clients. If you’d like the ad and the landing page copy, they are yours as part of this bonus bundle.
Again, these bonuses disappear tonight, Sunday, at end of day, which I tend to call midnight. If you would like to get them before then, and also benefit from the generous $300 discount Lawrence is offering during this promo, here’s where to go:
P.S. To get $300 off the regular $379 price of Lead Gen Legend, put in the coupon code BEJAKO on the cart page. Lawrence has these instructions on the page itself, but it’s a bit hidden, and some people have written me in confusion about it.