Back in March, I put out a call among the successful copywriters I know, asking if they have some sexy new way to get copywriting clients.
One of the people who replied was Dawn Apuan, the owner of Copy Queens Ink. Dawn wrote:
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The strategy that’s worked the best for me over the years and brought in multiple six figures is getting paid to get clients by being the resident copy “guru” for a coaching program or mastermind.
The coach pays me monthly to do calls and/or provide feedback for clients (the exact deliverables depend on the coach). The clients get a TON of value and then inevitably some hire me to do it for them or work with them in some capacity.
I’ve never heard anyone talk about this strategy? I’m sure others do it and I may just not be aware of it but it’s been fun and extremely lucrative for me.
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Harumph. That was my initial reaction.
Not that I doubt that being the resident copywriting guru in a mastermind will get you clients. I lucked into one such situation 5 years ago, and I got the easiest, most generous deals with some of the biggest clients I’ve ever had that way.
But still, harrrrumph.
If getting copywriting clients is a hurdle, Dawn’s approach just seemed to replace it with a significantly bigger hurdle, which is to locate business masterminds, somehow connect with the owners, and get those owners to then endorse you to all their members.
I mean, the one time it happened to me, it seemed to be completely random and unrepeatable.
Except…
For Dawn, becoming the resident copywriting guru has been neither random nor unrepeatable.
She has done it consciously, a half dozen times or more, using straightforward strategies that pretty much anyone can replicate.
Dawn and I got on a call. I wanted to grill her about how she became the resident copywriting guru inside a business mastermind a half dozen times.
Dawn obliged.
We recorded the call, with a view to maybe using it in the future in some unspecified way.
Well, the time has come.
I am currently promoting Lawrence Bernstein’s Lead Gen Legend, a giant swipe file of winning lead gen copy.
I asked Dawn if I could share the video we recorded, in which she lays out her secrets, as a bonus for my promo, as long as the people who got it would also get on her list. Dawn agreed.
So that is now the first of three new, additional bonuses I am including with this offer, bonuses which will vanish tomorrow night, Sunday, at 12 midnight PST.
The total offer now stands as:
====>>> Lead Gen Legend <<<====
… which brings together hundreds of winning lead gen ads across 58 industries, plus Lawrence’s expert commentary and context, at $300 off the usual price.
FREE BONUS #1. Emails that did well
I’ll give you access to my “Emails that did well” document, now and in perpetuity. You can see which of my past emails did well and why. And as I update the document, you will see which future emails have done well. In a way, it’s a swipe file of outstanding email copy, from, as former Agora Financial copy chief Joe Schriefer has said, “one of the best email writers out there.”
FREE BONUS #2. Core Promise Workshop and Q&A call recording
I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend.
FREE BONUS #3. “Perfect Lead Gen Offer”
Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.
FREE BONUS #4. “How to get copywriting clients a dozen at a time”
A recording of of the call I did with Dawn Apuan, grilling her on how she has been able to become the resident copywriting guru in multiple business masterminds, and rake in dozens of clients at a time.
FREE BONUS #5. A lazy, ‘mom & pop’ ad template to add 3-4 buyers to your email list every day, at a slight profit”
Nick Bandy’s lazy but effective way of creating ads to get people to buy his low-ticket front-end offer and get on his email list.
This is part of Nick’s $500 training on running a low-ticket funnel, but it’s just as applicable if all you wanna do is run lead gen ads.
It’s yours free as part of this Lead Gen Offer, though you will have to additionally opt in to Nick’s list to get it.
FREE BONUS #6. “The second coming of Gary Bencivenga” ad and landing page
A few months ago, I found a guy who was running an ad on Facebook… telling you he will write an ad to beat your best performing ad… and if he doesn’t succeed in beating it, he’ll give you all your money back.
The offer started at $97 and has been going up each time he sells out the slots he’s got for the month. It currently sells for $247. It was a brilliant, modern application of the classic Gary Bencivenga agency ad.
I’m planning to model this same approach to get advertorial clients. If you’d like the ad and the landing page copy, they are yours as part of this bonus bundle.
Again, these bonuses disappear tomorrow, Sunday, at 12 midnight PST. If you would like to get them before then, and also benefit from the generous $300 discount Lawrence is offering during this promo, here’s where to go:
P.S. To get $300 off the regular $379 price of Lead Gen Legend, put in the coupon code BEJAKO on the cart page. Lawrence has these instructions on the page itself, but it’s a bit hidden, and some people have written me in confusion about it.