There’s a unique glass skyscraper along the Chicago riverfront.
It was built in the 1980s and it doesn’t have a rectangular cross section.
Instead, it has sawtooth corners — basically, instead of having 4 corners, it has something like 16 corners.
This design was to accommodate the Gordon Gekko priorities of that decade.
People cared about money, power, and prestige first, and having the corner office was the best embodiment of that.
And so even the buildings of the 1980s adapted to meet these increased corner-office demands.
I found out about this yesterday during a riverboat architectural tour of Chicago.
It was details like this that made the tour worth taking, in spite of hte terrible weather and the Chicago wind.
The thing is, the tour didn’t start out with these kinds of interesting stories and cute explanations.
Instead, the guide started by pointing at skyscraper after skyscraper and saying, “That’s the XY building, built in 19XX by the XYZ architecture company.”
This went on for the first 20 minutes.
Had I not been captive on the boat, I would have definitely stopped listening to the tour guide’s message.
And I think this is a simple and clear lesson that applies to writing good sales copy as well.
It applies to to the kinds of messages your audience will actually hear and respond to…
As well as how you should structure a longer sales message.
And that’s why “more Gordon Gekko” is something I’d recommend in case you’re writing copy for yourself or for anybody else.
And in case you want more tips about how to write story-based, interesting copy that gets to the good parts quickly, check out the following offer: